118 trades launches national advertising campaign with the Independant Newspaper
Daniel Corby, founder and CEO of 118 trades, the internet directory service has launched an advertising campaign with the Independant Newspaper across Britain. Rathbone Media have been appointed to handle the campaign.
[UKPRwire, Tue Sep 19 2006] Daniel Corby, the founder and CEO of 118 trades, has announced a new marketing drive to promote 118 trades in the national press. Speaking about the announcement, Daniel Corby said “118 trades is the UK’s leading directory service of tradespeople and businesses with checkable references, and whilst we have always advertised in National media, the campaign launched this week has seen a significant increase in the activity. This week we have taken advertising every day in the Independent Newspaper, which we expect to deliver our advertisers significant business from a quality readership base. The advertising campaign developed by RDM will focus on the wide range of trades that 118trades lists, using a model posing as ten different traders in one. The advertising has been well received to date. We are currently speaking with our media buyers, Rathbone Media to ensure that if successful, this week, the campaign will simply roll on for the rest of the month, with advertising every day”
Notes to editors
118 trades is the UK’s leading directory service of tradespeople and businesses with checkable references, and lists 45,000 members across 70% of the UK. The service aims to be national by December 2006. 118 trades is part of 118 Group – which now has interests in Advertising, Directories, Media, Mobile, Publishing and Telecoms. The business was founded in 2005 by Daniel Corby who was previously Sales Director at phones4u, the mobile phone retailer. 118 trades operates from offices in Chelmsford, Harlow and Asia and in October is opening one of the largest call centres in Essex, a new state of the art 350 operative centre in Chelmsford.
Parent Company 118 Group has recently appointed Richard Allan to the board as Chairman and Hugh Craen, the founder and ex MD of Potential Finance Group plc which floated on AIM in 2002. Hugh Craen stepped down from Potential Finance Group plc in summer 2005 following a trade sale of the factoring business of Potential Finance to develop his own interests and a broad range of non executive directorships.
Rathbone Media is the retained media buyer for the group, and is based in Chelmsford. The 118 trades account is managed by Matt Potter, International Media Director.
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