118trades adds free sms service to popular directory services
118 trades, the fast growing directory service based in Essex has listened to customers and added a free SMS service to its popular directory enquiries line
[UKPRwire, Tue Aug 15 2006] 118 trades, the UK’s leading directory service of trades people and businesses with checkable references has included a ‘text number’ facility to its free directory enquiry service which is operated from the 118 trades call centre in Salt Lake City, India.
The telephone directory service offers the details of reference checked plumbers, builders, roofers and over 240 other categories across 70% of the UK and plans to be national by December 2006. The 118 trades directory is free to use and is funded through advertising sales by the service, and is the UK’s only free to use 118 directory service.
Speaking about the addition of the text number facility, Daniel Corby, the founder and CEO of 118 group said ‘Customers have asked us to have the ability to text them the advertisers details as well as giving them over the phone verbally, and we have responded in typical 118 trades style, by launching the service very quickly and as a free of charge added value function. Most 118 services charge for this service, 118 trades will provide it free of charge and has absolutely no plans to implement charges at any stage in the future. It is important that we continue to innovate and offer added value to the users of the 118 trades platform, again, I am completely confident that this unique selling point will encourage people to call our service time and time again, providing a good response to our advertisers is important to us, and this added functionality will take us to the next level’
118 trades directory service is available free of charge in the UK on 0800 247 118 4 and is available 24/7 and the service even provided the public with useful information on Christmas Day. ‘Imagine your cooker failing as the turkey is placed in the oven as you have guests around, that’s where we helped people last year, by providing details of reference checked gas fitters at a crucial time for our users’ added Daniel Corby.
Notes for editors
118 trades is a leading directory service based in the UK and offers the facility on-line at 118trades.com and by phoning 0800 247 1184. The free text service is an added value function and the service is fulfilled from the 118 trades offices in India, which operate in Salt Lake City region.
118 trades cover 70% of the UK by population and plan to be fully national by December 2006. The business was founded in 2005 by Daniel Corby, who was previously sales director at phones4u, the mobile high street retailer.
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