Global beauty giant Avon recently commissioned three preview iBrochures from the Marketing Innovation Group (MIG) to send to its Representatives. Feedback to the digital brochures has been exceptional, with 99% finding them easy to use and 84% rating the experience of using the iBrochure as ‘very good’ or ‘good’.
[UKPRwire, Tue Aug 21 2007] Another of MIG’s Intelligent Marketing Tools, the iSurvey was used to evaluate the feedback. iSurvey enables the posting, tracking and analysis of survey data online. Avon Representatives could, therefore, both view the iBrochure and complete the survey online via an email link. MIG was responsible for both the generation and despatching of the iSurvey, enabling Avon to focus its attention on the results.
MIG’s iSurvey also provided Avon with feedback relating to potential customer preference. The iSurvey was, therefore, a crucial source of information and will enable them to make important decisions with regard to their future sales and marketing plans.
Kirsty Colbourne, Marketing Manager for Avon said “We are delighted both with the success of the iBrochure with our Representatives and the results the iSurvey provided. It has given us additional information about the potential success of Christmas products which should in turn help us manage stock levels even more efficiently.”
Stephen Sumner, Commercial and Development Director of MIG commented “We are happy to have been able to support Avon in establishing their online marketing strategy. MIG specialise in aiding businesses like Avon in forming the most appropriate online marketing solutions, which are formulated to their exact specifications”.
The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Comet, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456 or email conrad.morris@m-i-g.com
Avon is the world’s leading direct seller of beauty and related products. The organisation markets to women in over 100 countries worldwide through over 5 million independent sales representatives. For more information on Avon and its products please visit www.avon.uk.com.
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