Affilate marketing has been given an overhaul as Calls You Control, a division of UK directory publisher Thomson Local launches new programme.
[UKPRwire, Fri Oct 26 2007] Calls You Control has announced the launch of an affiliate marketing programme that is set to break the industry mould and allow affiliates to generate high levels of revenue from their websites.
Adam Beamish, Managing Director, Calls You Control, says: “The proposition is so simple, instead of a click-through banner advert, marketers and website owners promote a unique telephone number; place a Calls You Control telephone number on your website, and earn on every call generated, whether the user goes on to make a purchase, or not.”
Calls You Control, a division of Thomson Local, acts as a centre for the buying and selling of calls; the company generates calls from a variety of sources and then sells high quality leads to a panel of top-name companies across the financial sector, who are waiting to receive them.
Beamish continued: “Affiliate marketing accounted for £2.1bn of retail sales in 2006. However, affiliates traditionally only receive a small percentage of any click-through, and only if the user goes on to make a purchase.
“We are unique in that our affiliates’ generate income on every call whether the user goes on to make a purchase or not.
“Targeted websites are the most effective. For example, if you run a car showroom, your customer will require insurance; by placing one of our unique car insurance telephone numbers on your website, you earn £5.95 for every single call that is made. Imagine how much this can generate over a month.
For specialist websites, we can tailor our adverts to your audience; we can provide numbers for high performance, van and commercial or young drivers specialists, allowing the affiliate to target specifically.
Unlike most other programmes, we provide real time, online tracking, so affiliates can check just how much they have earned, any time of the day, or night.
Beamish concluded: “We buy and sell calls across a broad range of financial services including car insurance, mortgages, loans, debt management so for affiliates operating websites in this area, the revenue generation possibilities are endless.”
-ENDS-
Notes to Editors
High Resolution picture is available on request
About Calls You Control
Calls You Control was launched in September 2006 by Thomson Local. The pay per call service allows customer to receive enquiries generated from advertisements placed across multiple media, in specific trade headings.
Customers are able to buy the number of calls they would like to receive in the areas they wish to operate.
Real time reporting ensures that all calls delivered are time stamped, making return on investment fully measurable.
Because customers only pay for answered calls, Calls You Control ensures that every pound customers spend is generating enquiries for their business.
http://www.callsyoucontrol.com
About Thomson Local
Thomson Local has been operating for over 25 years and has established itself as the leading local directory publisher in the UK. Today, the directory is available both in print and online following the launch of ThomsonLocal.com in 2003.
Re-branded in 2007 as The Book from Thomson Local, 173 editions are produced and delivered free of charge to over 22 million homes and businesses throughout the UK. Each week Thomson Local directories are used by 6 million people and generate 15 million business referrals. Following the partnership formed in 2006, Thomson Local is the only classified directory that rewards people with Nectar points for calling businesses listed in the The Book.
ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, as well as being Europe’s only Google AdWords Authorised Reseller, Thomson Local’s tailor made packages help promote businesses to an online audience that makes over 275 million searches a month across its partner network, which includes MSN, Tiscali, Skype, Daily Express and UpMyStreet.
Through its Business Strata division, Thomson Local help business ‘Find, Talk to and Win’ new customers through its range of highly accurate and effective B2B data products and services for direct mail, telemarketing and opt-in email marketing campaigns. Business Strata’s range of data products and services ensure the best possible lead generation and it is widely recognised as the market leader within the industry.
In 2007 Thomson Local launched ThomsonLocalMoney.com; a website aimed at helping consumers find the best deals on a wide-range of financial products and services. ThomsonLocalMoney.com is a user-friendly, user-driven site, designed to help those hunting for the lowest prices make better informed decisions, based on their own personal circumstances, from a large panel of providers.
With its head office in Farnborough, Hampshire, Thomson Local is an Investors in People Champion, employs over 500 head office staff and a further 500 employees at 10 regional sales offices throughout the UK.
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