Ambergreen presents a digital marketing masterclass at Internet World

Ambergreen taking part in a live case study talk for NSPCC at Internet World on Wednesday 29 May.

[UKPRwire, Tue Apr 28 2009] Ambergreen, the pioneering digital marketing agency, will showcase its expertise in a live case study talk for NSPCC at Internet World in London, 28 - 30 April.

Presenting with Avenue A/Razorfish, Ambergreen Head of Search, Ian Duncan will discuss the major challenges and success in the re-design, migration and marketing of content from the NSPCC.org.uk site to the new ChildLine site.

Tasked with developing the site as a platform to engage children and young people who need help and advice, Ambergreen displayed its search marketing prowess with a campaign that ensured high visibility for key search terms including helping to expand the perception of the issues ChildLine deals with.

Playing a key role in a fully synergised campaign, Ambergreen helped push traffic up by 59% and generate a substantial increase in the amount of contacts to ChildLine through the website.

Tino Nombro, MD of Ambergreen says: "This is a wonderful opportunity to discuss a successful campaign with a really important goal. It is the second year in a row we have been invited to talk at Internet World and we are again honoured to be a part of such an important event."

The presentation will take place in the Mobile, Online Advertising, Affiliate & Search Marketing Seminar Theatre at 1pm on Wednesday 29 April, and Ambergreen will be displaying at stand E2110.