Black Horse hit the road with Chunk and Summer Street
Chunk has worked with Summer Street to create an online game for Black Horse Motor and Leisure finance to promote the launch of their new website. Black Horse is part of Lloyds TSB Group, the largest independent provider of Motor and Leisure finance at point of sale in the UK.
[UKPRwire, Fri Jun 30 2006] Chunk has worked with Summer Street to create an online game for Black Horse Motor and Leisure finance to promote the launch of their new website. Black Horse is part of Lloyds TSB Group, the largest independent provider of Motor and Leisure finance at point of sale in the UK.
Chunk’s MD Donnie Kerrigan was delighted when approached by Summer Street to create the game. “Summer Street has produced consistently great work for Black Horse over a long period, so it was a good challenge to produce a game which lived up to those high standards”
A Switch in Time (www.aswitchintime.com) takes the user through different life-stages from 18-65 and with the help of Black Horse Finance keeps them switching to the right car for their circumstances.
Explaining the concept, Paul Docherty at Summer Street said “When you need a vehicle at various times in your life, i.e student, boy racer, kids, grandkids, chances are you’ll need finance, unless your loaded. Don’t worry, by making the right choice with Black Horse Finance, everything will by grand. However, do nothing or make the wrong choices and your rage-o-meter will explode.”
Head of Marketing & Communications at Black Horse, Patrick Campbell said, “As part of the ongoing promotion of the new site we wanted to launch something that would pull the customers in, and drive them onto our Approved Dealers’ sites. We feel that we’ve achieved that with “A Switch in Time”.
“Feedback so far has been very positive! Even though we deal in finance we’re not a formal or stuffy organisation, and we wanted to create something that was fun, easy to play and entertaining, but more importantly, we wanted to attract customers onto our site and let them see what dealers have to offer in their showrooms.”
About Chunk
Chunk is a digital marketing and design company founded in November 2001 and working with high profile brands throughout the UK and internationally including Fosters, Kronenbourg, Business Objects and BBC.
The focus of the company is on creating digital marketing solutions to get exciting brands in front of their customers and in front of their competitors.
Site References
www.aswitchintime.com
www.chunk.co.uk
www.summerstreet.co.uk
www.blackhorse.co.uk
Del.icio.us
Digg
Furl
Blinklist
Reddit