British Turntable has helped Hoopers’ Harrogate store create their stunning “chic mid winter” Christmas display by supplying a number of ceiling-mounted turntables to the store. As previous customers of British Turntable, Hoopers was also able to re-use a Mini Carousel, bought in 2004, to complete the spectacle, which extended right from the shop-front windows through to in-store displays.
[UKPRwire, Thu Jan 19 2006] British Turntable has helped Hoopers’ Harrogate store create their stunning “chic mid winter” Christmas display by supplying a number of ceiling-mounted turntables to the store. As previous customers of British Turntable, Hoopers was also able to re-use a Mini Carousel, bought in 2004, to complete the spectacle, which extended right from the shop-front windows through to in-store displays.
Hoopers is a stylish chain of department stores that aims to bring big city sophistication to the discerning customer in smaller provincial towns, where it has developed a reputation for style, quality, customer service and good value. As with any retail outlet, Christmas is an extremely important time of year for the stores in Harrogate, Torquay, Tunbridge Wells and Wilmslow, and the company has a policy of going that extra mile at Christmas to create the best environment possible for the discerning shopper.
Bob Ritchie, Visual Merchandise Manager at Harrogate explains: “At Christmas we’re set a budget that’s realistic enough to allow us to do something really special for our customers. The VM Manager in each store is then given free rein to interpret the year’s theme, so that each store looks different, reflecting their customers’ own style and individuality. As the theme for Christmas 2005 was ‘The Chic Mid Winter’ - a play on the popular carol, ‘In the Bleak Mid Winter’ - we decided at Harrogate to go for a cool, sophisticated, iridescent look all in white, using stars, crescent moons, angels and lots of lights and action to create the ‘wow’ factor.
“The turntables, of course, provided the action, and as we’d bought the carousel previously we didn’t have to dig very deep into our budget to achieve the movement we needed. I think it’s probably the best Christmas display we’ve ever done, and it certainly won us lots of praise from both customers and colleagues.”
Further information is available from Phil Childs, British Turntable, on tel: +44 (0)1204 525626, e-mail: info@turntable.co.uk, www.british.turntable.co.uk or from Bob Ritchie, Hoopers Ltd, 28-32 James Street Harrogate HG1 1RF, tel:+44 (0)1423 504091, email: bobritchie@hoopers.ltd.uk.
ENDS
PHOTOS: (Image(s) available from Chris Macpherson, email: chris@chapelfieldpr.com, tel: +44 (0)1204 842818).
British Turntable Co has been developing and manufacturing movement solutions for a wide range of industries since 1959 and exports to more than 120 countries world wide. In 2004 the company bought Hovair Systems to strengthen its position in air film movement technology and has recently acquired the business of Cawley Marine, including the exclusive distribution rights for Jung lifting equipment in the UK.
The company has also developed products for the consumer, including the MAT motorcycle turntable, the manually operated DriveAway domestic driveway turntable and a range of powered units that can be customised to meet individual needs.
Typical industrial and commercial applications include retail display units, revolving stages for nightclubs and other leisure markets, car revolves to solve inner-city parking problems, HGV access turntables, materials handling carousels, transporters and lifting equipment, and large revolves capable of carrying a military tank or an aeroplane. A hire service is available on many units.
Customers include major high street names including the famous London stores, Harrods and Hamleys, a wide range of independent retailers, world renowned museums and heritage centres, exhibition contractors, TV and film companies, government agencies, national standard test laboratories, multi-national organisations and all the major car manufacturers world wide.
British Turntable is accredited to BS EN ISO 9001: 2000.
Company: British Turntable Co. Ltd
Contact Name:
ChrisJMacpherson
Contact Email:
chris@chapelfieldpr.com
Contact Phone:
01204 842818
Related website
