Ware Anthony Rust (WAR) announces its appointment to develop the press advertising campaign for Unwins' range of bulbs.
[UKPRwire, Wed Jun 14 2006] It’s all coming up roses – and daffodils and tulips - for leading Cambridge agency WAR; the seamless communications firm has just picked up an industry first brief from top seed company Unwins.
WAR beat off three agencies in a creative pitch for a national press advertising campaign which will promote Unwins’ range of bulbs, believed to be the first time a brand within the industry has used this route.
The creative team has developed a campaign centred on the simplicity of Unwins’ new Superpack for Autumn. Print advertising focuses on the product’s effective easy pick-up packaging and will communicate that all that you need to create a sumptuous spring garden is waiting inside the pack.
WAR’s advertising creative director Dale Haste said: “We’re aiming to reach garden ‘dabblers’, and our research showed ‘hard-core’ garden advertising was unlikely to appeal. We emphasised the simplicity of the product to show ‘dabblers’ that it really is as easy as grabbing a bag, planting the bulb and watching it grow. And with the time-poor audience we’re targeting, that’s a major selling-point!”
Keith Nicholson, Unwins Head of Marketing, said: “WAR really came through with a visually stunning campaign - the team showed real enthusiasm for the brief. We’re delighted to be working with them.”
The campaign will break in September, a key planting month for bulbs, and is scheduled to appear in broadsheets, midsheets and targeted gardening media.
WAR will work alongside Walker Media based in London.
Ends.
Note to newsdesk:
WAR provides a seamless communications service for a host of clients in B2C, B2B and healthcare sectors, bringing together talented and creative individuals with specific expertise in their own fields.
The agency disciplines of advertising, design, public relations, interactive and direct marketing are blended to give clients holistic, strategic and creative campaigns, or offered independently to suit client needs.
WAR works with international and national companies based across the UK and overseas including: Multiyork, Van Dal, Acushnet (Titleist, FootJoy and Cobra), Johnson & Johnson, Huntsman (Araldite), Corgi Toys, Corinthian, Sekonda, Plasti-kote, Linx Printing Technologies, Visa Europe, Zapf Creation, Stream Foods and Cambridgeshire Horizons.
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