Cube3 Marketing were recently involved in the launch of this year’s Cash Generator Christmas campaign across its stores nationwide.
[UKPRwire, Mon Oct 29 2007] Cube3 Marketing were recently involved in the launch of this year’s Cash Generator Christmas campaign across its stores nationwide.
The UK’s most successful buy and sell store chain, Cash Generator operates over 70 stores and franchises throughout England, Scotland and Wales.
In one of the UK’s earliest Christmas campaigns, the Bolton based marketing agency were tasked with promoting Cash Generator’s ‘spread the cost of Christmas campaign’ linked to in-store POS, a national mailshot and regional press and radio campaigns.
Both client and agency are looking forward to the outcomes as Karl Barker, Managing Director at Cube3 Marketing explains:
“Cash Generator are one of our longest standing clients and we’re extremely pleased with the instant reaction we have experienced with this year’s Christmas campaign. This comprehensive project fully demonstrates Cube3’s ability to integrate media, print and fulfillment projects for high street retailers in a very competitive time of year. With over 50% of sales coming in this period we are thrilled to hear that Cash Generator are stocking up to meet expected demand.”
This year Cash Generator, which bills itself as ‘the friendliest buy, sell and loan store in the world’, is taking the environmentally friendly step of asking its customers to recycle unwanted gifts. Customers can bring their unwanted items to any store in Britain and exchange them for cash (ID required) or part exchange them against this years must have Christmas gifts. So far in 2007, Cash Generator have seen a significant increase in product recycling at some of its stores and the company are expecting to see this spread throughout the country around Christmas.
Central to the Christmas campaign, Cash Generator are issuing customers with an alternative to credit card spending in spreading the cost of Christmas. Customers at Cash Generator will be able to order gifts now and pay later, with 12 interest free weekly instalments in the run up to Christmas. This offer is available on all items over £20 and 20% deposit is required to secure each item.
Marketing Director, Daniel Lewis comments: “Rather than rack up huge credit card bills, we want to help customers spread the cost of Christmas, by making 12 interest free weekly payments on items at their local Cash Generator store. And we’re extremely pleased that we can contribute to sustainability by paying for peoples’ unwanted items. We are expecting our busiest Christmas yet this year and our local stores are stocking up on discounted, brand new, graded and pre-owned goods, so that whatever you want, we’ve got Christmas all wrapped up!”
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For Press information contact Jamie Murphy on 01204 533312 or email Jamie@cube3marketing.com
Notes for Editors:
Cube3 Marketing are a North West based integrated marketing agency, founded in 1999 by Managing Director Karl Barker. Cube3 are one of the largest creative agencies in Bolton, whose impressive client list includes Bolton Council, Mercedes Benz, Cash Generator and Marie Curie Cancer Care.
Visit www.cube3marketing.com
Cash Generator started out in 2004 with a store in Bolton and has since achieved one of the highest non-food turnovers per sq. ft. in the UK. The company began franchising in 1997 and this year celebrated it’s 10th anniversary of franchising with plans to open 300 outlets within 10 years, along with expansion into Europe.
For further information visit www.cashgenerator.co.uk
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