Cube3 Marketing have recently won the prestigious SWOT Marketing awards beating a number of blue chip entries and some of the biggest names in the industry.
[UKPRwire, Fri May 04 2007] The SWOT awards, sponsored this year by The Chartered Institute of Marketing, Tayburn, Hays Marketing, Proco, Michael Page Marketing and The Chase, reward excellence in marketing across the media, marketing and design communities outside of London.
Against a short list which included blue chip companies; British Airways, British Telecom, Corus, Phones 4 U and GHD, Cube3 Marketing won the Grand Prix (best overall prize) award for Bentley Organic – ‘from concept to shelf in 12 months’, which earlier won the category prize for best Brand Development/ Brand Extension Strategy of the Year.
In just 12 months, Cube3 Marketing developed the Bentley Organic brand from concept to execution; building the brand identity, designing the packaging, delivering the product to market, driving the Bentley Organic brand launch and PR, developing the Bentley Organic website and implementing its search engine marketing strategy. A complete integrated marketing approach, which resulted in Bentley Organic winning a substantial contract with Asda to become an exclusive new brand in the grocer’s organic strategy.
Collecting the awards, at a glamorous ceremony held on April 27th at the Hilton Hotel in Manchester, Cube3 founder and Managing Director Karl Barker commented:
“Winning our category nomination was a great achievement for us given the competition we were up against, but to take the best overall prize as well was just unbelievable. I want to dedicate the winning of the Grand Prix award to the team at Cube3, who have now received the industry recognition that they well and truly deserve".
Among the judges for the awards were Gary Maclean of the Institute of Marketing, Jonathon Cummings of the Institute of Directors, Mairi Clark Editor of The Drum and Prof. Susan Hart Vice Dean at Strathclyde University Business School. The judges commented:
“Cube3 Marketing have shown how to compete using both innovation and marketing. Based on demonstrable customer insight, they have driven forward the development and communication of a range of products whose appeal is evident in the impressive early results.
Their work for Bentley Organic shows that with marketing and customers at the centre, innovation can take on the biggest - at a profit”.
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For further information contact Jamie Murphy on 01204 533312 or email Jamie@cube3marketing.com
Note to Editors:
Cube3 Marketing are a North West based integrated marketing agency, founded in 1999 by Managing Director Karl Barker. Cube3 are one of the largest creative agencies in Bolton, whose impressive client list includes Bolton Council, Mercedes Benz, Cash Generator and Marie Curie Cancer Care.
Visit www.cube3marketing.com
Bentley Organic is a new range of Soil Association certified organic personal care products to be stocked in Asda stores throughout the UK from May 2007.
Visit www.bentleyorganic.com
The Drum is the UK's media and marketing magazine, published fortnightly focusing on agencies outside London.
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