Dream Homes Worldwide, a leader in the overseas property sector, have signed up Latitude for a Search Engine Optimisation (SEO) project on their new Andalucian property site which went live today.
[UKPRwire, Wed Nov 05 2008] Latitude, one of the largest and longest established digital marketing agencies, have been brought in to consult Andalucian Dream Homes on how to build a search engine friendly website that is optimised for its highest converting target keywords.
Latitude’s Account Director Sam Morris said. ”There were two strings to this project- firstly matching the proactive drive of the Dream Homes business with quality and clarity for search engines, and secondly defining ways for Dream Homes to share their undoubted expertise and experience across the digital sphere. Effective SEO is a key driver in delivering not only a campaign that delivers via the engines but ones that delivers commercially for the client.”
Of the work Latitude has been doing for Dream Homes Worldwide and Andalucian Dream Homes, Adam Godwin Group Marketing Director said “As an already established leader in the overseas property industry, it was of paramount importance for The Dream Homes Group to partner with a market leader in search marketing who can help us achieve our aggressive targets. The experience and know how available to us through Latitude’s account management team will allow us to diversify and reach out to a much wider audience on a truly global scale."
Latitude will now continue to work with Dream Homes on new developments for both their Dream Homes Worldwide and Andalucian Dream Homes site; using both onsite and offsite optimisation techniques to help Dream Homes climb the search engine rankings. The next step will also be to introduce the site into the Social Media space with a vibrant blog to help Andalucian Dream Homes have more direct conversations with customers.
Latitude also works with Dream Homes Worldwide (URL) on their Pay Per Click (PPC) and SEO campaigns across all of their digital assets helping them to maximise their trend bucking proactive business model in what others could see as a difficult market.