Kevin Rice joins UK’s largest buyer of email to enhance relations with key clients such as MBNA and Dennis Publishing
[UKPRwire, Wed Jan 31 2007] EDR has just appointed Kevin Rice, who has ten years of high-level commercial experience in the internet sector, to the newly-created role of client services director.
The email agency plans and buys email campaigns for agencies and major brands such as MBNA, Dennis Publishing and Central Capital. Kevin will be responsible for strengthening relationships with brand clients and adding value to their campaigns. He will also help develop a new business strategy focusing on agencies and identify partners to collaborate with EDR.
Kevin joins from Connectus Direct UK, where he was new business director. He worked previously as account director at specialist Digital DM agency Kick DMS and has also founded two internet-related companies.
Tom Morgan, managing director at EDR said: “With over 10 years of high level experience and deep understanding of advertising technology Kevin is a rare commodity in digital direct marketing. He joins a team with similar experience, to consolidate relationships with our most important clients and help introduce new campaign-enhancing products developed for them by EDR.”
Notes to editors
EDR is a division of themutual.net (“TMN plc”), which was established in 1999 (please see www.tmnplc.com).
The group is composed of four core divisions:
tmnmedia: email list owner and manager. With over 10 million highly profiled, permission-based email addresses across over 32 lists it manages the most extensive portfolio of email databases in the UK. It also operates the UK’s largest rewarded shopping portal. It runs campaigns for companies such as Sky, T-Mobile, British Gas, EMAP, Volvo and Boots
EDR: email agency which buys email inventory from and plans campaigns across, dozens of third party lists including those operated by tmnmedia. EDR is the largest buyer of email advertising in the UK (20% of the total according to the Internet Advertising Bureau). Clients include MBNA, Dennis Publishing and Central Capital
The iD Factor: online fieldwork specialist with 250,000 panel members in the UK and over 4 million members across 41 territories, managed via a network of local partnerships. Clients include numerous research agencies, producing work for Microsoft, Lloyds TSB, NSPCC, Persil, Carlsberg and PC World
· iCD Research: a research consultancy which provides clients with insight and analysis
TMN plc is committed to new initiatives to drive the growth of its business: TMN Enterprise has been created to generate products which can add value to client campaigns across the group. The first, launched in September 2005, is a web-based lead generation system called “Lead It”, designed to assist advertisers in building their databases.
TMN plc operates in rapidly growing sector and is focused on dominating online direct marketing and market research. It announced record revenue and profit levels of £8m and £1.4m in its half-yearly statement to the stock market in December 2006.
Revenue was up 350% and operating profit up 190% compared to the same six month period to October 31 in 2005. In terms of the market in general:
Over £1.4 billion was spent on internet advertising in 2005 and £917.2m spent during H1 2006, a 40.3% increase on a like-for-like basis compared with H1 2005 (Source: IAB)
Online advertising now represents over 10% of the total advertising market – and is the fastest-growing segment of the market (Source: IAB)
Online retail spend is predicted to reach £40 billion by 2010 (Source: Forrester Research)
For further information or images, please contact Nik Pollinger or James Hedges at Wide PR:
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