Emerald Group Publishing has added Young Consumers to its portfolio of marketing journals. The quarterly research title provides the latest thinking, research and new approaches on marketing to children and young people. Formerly known as International Journal of Advertising and Marketing to Children, the title was acquired from the World Advertising Research Center (WARC) on 31st March 2006.
[UKPRwire, Fri May 05 2006] Editorial and Production Director, Rebecca Marsh, says, “Young Consumers will complement the titles in our marketing portfolio and bring the number of marketing journals we publish to 12. It will be particularly useful for readers of Journal of Consumer Marketing which presents leading-edge research papers which provide insight into how people behave as consumers worldwide and examines the theoretical and managerial implications of such behaviour.”
About Young Consumers
Young Consumers is a quarterly research journal showcasing the latest thinking, research and new approaches on marketing to children and young people. Recent topics covered include the social responsibility that marketers have when promoting products and services to children and young people, marketing ethics, and regulatory and legal developments. The journal is read by professionals within advertising, media and marketing agencies and their counterparts in FMCG companies as well as academics, researchers and students in business and marketing disciplines.
For more information, visit the journal homepage: www.emeraldinsight.com/yc.htm
Emerald’s marketing titles are:
• European Journal of Marketing
• International Journal of Bank Marketing
• International Journal of Entrepreneurial Behaviour and Research
• International Marketing Review
• Journal of Business & Industrial Marketing
• Journal of Consumer Marketing
• Journal of Fashion Marketing and Management
• Journal of Product and Brand Management
• Journal of Services Marketing
• Marketing Intelligence & Planning
• Qualitative Market Research: An International Journal
• Young Consumers
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NOTES TO EDITORS:
About Emerald www.emeraldinsight.com
Emerald Group Publishing, Ltd. is the leading international publisher of academic and professional literature in the fields of management and library and information services. Consistently ranked at 98% in customer satisfaction surveys, Emerald was voted "Best Customer Support" by readers of The Charleston Advisor.
Emerald publishes over 150 peer-reviewed titles such as Management Decision, European Journal of Marketing, Journal of Documentation, Library Hi-Tech, Journal of Knowledge Management and The TQM Magazine. Emerald's flagship product, Emerald Management Xtra, is dedicated to the continued development of business schools and management departments worldwide.
FOR FURTHER INFORMATION PLEASE CONTACT:
Gill Crawford, Emerald Group Publishing Limited, Tel: 01274 777700, email: gcrawford@emeraldinsight.com or
Catherine Dhanjal, TheAnswer Ltd, Tel: 0208 655 0953/0794 166 9925, Catherine.dhanjal@theansweruk.com
(Advertising/colour separation queries to Gill Crawford)
Ref: TA-320
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