EMERALD PUBLISHES SEMINAL CASE STUDY ON CRISIS COMMUNICATIONS
Emerald Group Publishing is publishing a must-read article on crisis communications in its Journal of Business Strategy. The article: Merck & Co., Inc.: Communication Lessons from the Withdrawal of Vioxx will provide valuable lessons and insights into crisis communications planning for marketing and communications specialists across all industry sectors.
[UKPRwire, Thu Aug 10 2006] Published in issue 27.4 of the Journal of Business Strategy, the article is also freely available for a limited period.
Gill Crawford, head of corporate communications at Emerald Group Publishing, says, “The case study on Merck’s withdrawal of its popular arthritis drug Vioxx from the marketplace when it was found that it had cardiovascular risks for its users is an ideal case study for those studying public relations and communications, and for businesses seeking to understand and plan an approach to communications in a crisis. Written in a highly readable format, the case study clearly outlines some of the major ‘do’s and don’ts’ for action before, during and after a crisis. Its publication in our Journal of Business Strategy reflects the increasing importance that organisations are placing on communications, and the growing recognition of the impact that good communications can have on an organisation’s share price and market reputation.”
The article can be viewed or downloaded at: http://www.emeraldinsight.com/info/journals/jbs/jbs.jsp
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NOTES TO EDITORS:
About Emerald www.emeraldinsight.com
Emerald Group Publishing, Ltd. is the leading international publisher of academic and professional literature in the fields of management and library and information services. Consistently ranked at 98% in customer satisfaction surveys, Emerald was voted "Best Customer Support" by readers of The Charleston Advisor.
Emerald publishes over 150 peer-reviewed titles such as Management Decision, European Journal of Marketing, Journal of Documentation, Library Hi-Tech, Journal of Knowledge Management and The TQM Magazine. Emerald's flagship product, Emerald Management Xtra, is dedicated to the continued development of business schools and management departments worldwide
FOR FURTHER INFORMATION PLEASE CONTACT:
Gill Crawford, Emerald Group Publishing Limited, Tel: 01274 777700, email: gcrawford@emeraldinsight.com or
Catherine Dhanjal, TheAnswer Ltd, Tel: 01883 650434/0794 166 9925, Catherine.dhanjal@theansweruk.com
(Advertising/colour separation queries to Gill Crawford)
Ref: TA-335
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