Eclipse Marketing create ground-breaking aftersales programme ENCORE

Eclipse Marketing, experts in customer relationship management (CRM), data management and direct marketing, have created a new groundbreaking aftersales programme for the automotive industry known as ENCORE.

[UKPRwire, Thu Nov 19 2009] ENCORE has been created as a solution to the global automotive industry’s need to support their dealer network by increasing aftersales activity. Unlike most other programmes, it was created by marketers rather than technology experts, which means it’s able to offer better insight into client data.

Eclipse has years of experience in building predictive models, drawing fresh customer insights out of data that helps clients define, develop and market their future products and services in a way that maximises return on investment (ROI). Using these advanced model-based solutions can help companies look at past trends in consumer behaviour to accurately and precisely predict the future.

ENCORE combines historical data from each franchise with manufacturer and marketing data to predict the right moment when customers are likely to respond to reminders and offers. This predictive analysis leads to the programme contacting customers automatically through high-quality professional direct marketing.

Eclipse believes that a centralised direct marketing programme of timed reminders and offers to customers through cutting-edge communications is the most effective solution for organisations looking to increase brand loyalty and reputation, increase dealer traffic, generate significant revenue, increase efficiency and improve customer satisfaction.

David Pickering, Managing Director at Eclipse Marketing, said; “Though we have done similar projects before and the methodology is tried and tested, this is by far the largest Eclipse has ever tackled. The solution we’re offering is revolutionary in terms of scale, scope and depth of detail.

He adds, “We believe ENCORE can offer organisations multiple benefits that can increase revenue, enhance brand reputation and build customer loyalty. We’re keen to extend this to more organisations, where our knowledge and experience will be of great value.”

Today’s difficult economic climate makes it more critical than ever that organisations make accurate predictions and are responsive to consumer pressures. Predictive marketing solutions like ENCORE enables them to gather accurate consumer intelligence and then act upon it, to achieve the best possible value from their marketing investment.

Find out more about ENCORE at: www.eclipsemarketing.co.uk/encore