Euroffice.co.uk Pursues Branding and Technology Upgrade Path to Drive Future Growth

Euroffice.co.uk, the UK’s leading online office supplier for small businesses, is to launch its newly branded online office supplies site – www.euroffice.co.uk – on 5th November 2007.

[UKPRwire, Mon Nov 05 2007] Euroffice.co.uk, the UK’s leading online office supplier for small businesses, is to launch its newly branded online office supplies site – www.euroffice.co.uk – on 5th November 2007. The customer-focused branding coincides with a significant technology and functionality upgrade to the service.

The branding exercise, conducted by leading agency Branded, has been spearheaded by the recently appointed CEO, Simon Drakeford, who joined the company from T-Mobile UK where he was responsible for leading, developing and managing T-Mobile UK’s online business.

Central to the branding activity has been a focus on better understanding attitudes amongst a broad range of customers towards office stationery and online purchasing – Euroffice.co.uk having achieved year on year growth of 49% since its launch in 2000 and revenues of over £18million for the year ended 31 March 2007 from a current customer-base of some 300,000 UK SME’s.

Simon Drakeford commented:

“From the focus groups that were conducted, it became acutely evident that we all have strong - often unexpressed - attachments to the everyday items that surround us in the office. If Euroffice.co.uk is to extend the relationships it already holds with existing customers – as well as reach out to new – it is important that we learn to tap into this emotion in addition to just leading on price and service. We need customers to know that we love our products as much as they do.”

Supporting the new brand is a new identity, with a fresh new logo and colour palette. This has been used in the redesign of the websites but also for adding a bit more personality to the offline communication. Euroffice will be proclaiming a new strap line; “We love office stuff”, ensuring an ongoing commitment to embracing office products.

In addition to the design, the Euroffice website is now powered by a completely new application. Informed by extensive usability research, the new nomenclature, navigation and functionality is all focused around enabling a best in class online customer experience. The technology platform is full integrated with all of the other internal systems and enhances the high levels of automation. The internal CRM systems have also been re-built ensuring that if a customer does need to contact Euroffice that the customer facing teams are empowered with the tools and information to deliver a superlative service experience.

As George Karibian, founder and Chairman of Euroffice.co.uk, explains, the strategic benefits of the migration are far reaching for the Company:

“This upgrade is the result of an exhaustive twelve month process that as a result now positions us for our next phase of growth. From the customer’s perspective this will be characterised by a significant increase in the number products we will be able to offer through the site – internally called our ‘long tail’ strategy – and potential overseas expansion. Behind the scenes, it means a new plug and play approach to placing new suppliers onto our platform, the ability to rapidly repurpose content for new markets and cross border accounting functionality.”

In the last two years, Euroffice.co.uk has already expanded the number of SKU’s on the site from 8,000 to 27,000. The company now anticipates growing the number to 100,000 over the next two years.





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About Euroffice.co.uk

With a staff of 29, Euroffice.co.uk now offers over 27,000 products and services to a customer base of over 300,000 small businesses through its web-based service. Products supplied range from office supplies, computer supplies, printers & faxes, to office furniture and kitchen/cleaning supplies.



Euroffice.co.uk has won multiple awards, most recently the recently wining the prestigious OPI Magazines “Emerging Reseller of the Year” and has been a finalist in the Fast Track 100 three times in the past four years (2004, 2005 & 2007).

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