Eye Candy Media: the official and exclusive outdoor broadcasting sponsor of the Edinburgh Internatio

Eye Candy Media was the official sponsor for broadcasting outdoors highlights and interviews of the biggest film festival in Scotland, the Edinburgh Film Festival.

[UKPRwire, Thu Oct 18 2007] Started in 1947, the Edinburgh International Film Festival (EIFF) is one of the true homes of innovative and exciting cinema. For over half-a-century, the Festival has presented some of cinema's most important and exciting moments and played host to the world's greatest filmmakers.

The longest continually running film festival in the world, it has come a long way from its beginnings as a documentary-based festival established in the wake of World War II. Its spirit was and is bold and its focus international: In the early years, it premiered such timeless classics as Robert Flaherty's Louisiana Story, Roberto Rossellini's Germany Year Zero and Kenji Mizoguchi's Ugetsu Monogatari.

Eye Candy Media, as the official and exclusive outdoor broadcasting sponsor of the Film Festival, broadcasted unique footage through its Giant Screen at Festival Square on Lothian Road. In that way, Eye Candy Media invited and attracted more festival goers while at the same time, offered a unique promotional platform for advertising to its international clients.

During the 1960s, EIFF introduced the Retrospective. Years ahead of its time, the Festival re-evaluated and paid tribute to the diverse talents of John Huston, Sam Fuller, Douglas Sirk and even a young Martin Scorsese.

In the 70s and 80s, the Festival consolidated its reputation as a pioneering force for UK audiences, screening films from the New German Cinema, the new wave of American Independents, homage to the masters of Japanese Cinema, pioneering studies of black and feminist filmmakers. Festival audiences were able to witness masterpieces from across the whole spectrum of film culture - from Spielberg's ET: The Extraterrestrial, to Abel Gance's silent classic Napoleon - complete with a full orchestral score. New talents were nurtured - Bill Forsyth, Steven Soderbergh - and gems like My Beautiful Launderette discovered.

Eye Candy Media is proud to strengthen its partnership with this high end event every year and continues to set new standards in international event marketing.

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