Eye Candy returns to Edinburgh for the prestigious International Film Festival
Eye Candy Media will support one of the oldest and most prestigious film festivals in the world by placing a Giant Screen at Festival Square in Edinburgh in order to promote the upcoming movie releases and its international clients.
[UKPRwire, Wed Aug 08 2007] Started in 1947, the Edinburgh International Film Festival (EIFF) is one of the true homes of innovative and exciting cinema. For over half-a-century, the Festival has presented some of cinema's most important and exciting moments and played host to the world's greatest filmmakers.
Eye Candy Media is proud to return to the north for the prestigious EIFF from the 15th until the 26th of August by placing a Giant 20sq.m. Screen at the heart of the city, at Festival Square. The screen is going to be broadcasting the upcoming movie trailers, exclusive interviews with actors and directors while it will also be providing advertising platforms for its international clients.
The Managing Director of Eye Cnady Media, Mr. Rebello said: ''The ultimate goal is to urge people to go to the cinema and increase the number of the movie lovers. Edinburgh International Film Festival is an important cultural event that is being honoured every year by the attendance of famous Hollywood stars. Eye Candy, as a supportive partner of the festival, is dedicated in bringing more advertising solutions and ideas close to its clients.''
EIFF is the longest continually running film festival in the world, it has come a long way from its beginnings as a documentary-based festival established in the wake of World War II. Its spirit was and is bold and its focus international. In the early years, it premiered such timeless classics as Robert Flaherty's Louisiana Story, Roberto Rossellini's Germany Year Zero and Kenji Mizoguchi's Ugetsu Monogatari.
During the 1960s, EIFF introduced the Retrospective. Years ahead of its time, the Festival re-evaluated and paid tribute to the diverse talents of John Huston, Sam Fuller, Douglas Sirk and even a young Martin Scorsese.
In the 70s and 80s, the Festival consolidated its reputation as a pioneering force for UK audiences, screening films from the New German Cinema, the new wave of American Independents, homages to the masters of Japanese Cinema, pioneering studies of black and feminist filmmakers. Festival audiences were able to witness masterpieces from across the whole spectrum of film culture - from Spielberg's ET: The Extraterrestrial, to Abel Gance's silent classic Napoleon - complete with a full orchestral score. New talents were nurtured - Bill Forsyth, Steven Soderbergh - and gems like My Beautiful Launderette discovered.
The last ten years have seen a strengthening of the critical fortunes of the Festival through the strong artistic direction of Mark Cousins, Lizzie Francke and, currently, Shane Danielsen, all of whom have exhibited not only a continuity of passion and commitment to excellent cinema from home and abroad but the very necessary evaluative perspective that skilled curation brings.
Eye Candy Media continues to fullfil its mission as a supportive and vital partner of big cultural, sports and entertainment events by reaching unique audience figures.
Del.icio.us
Digg
Furl
Blinklist
Reddit