Daniel Corby CEO 118 Group Holdings plc has announced Fido Magazine will now carry free classified advertising as part of product upgrade
[UKPRwire, Tue Dec 05 2006] Daniel Corby, CEO 118 Group Holdings plc has announced the launch of free classified advertising in Fido Magazine
Speaking about the announcement, Daniel Corby said “Fido Magazine has been really well received and we are constantly tweaking the proposition to ensure we offer real value and unique selling points as we roll out the product region by region. Fido Magazine has a show business style editorial with features on celebrities and stars that people are really interested in. Fido Magazine is seen as the Premium free to pick up magazine in the local area, offering full colour, perfect bound presentation with around 160 pages.
Distribution is through selected high street retailers, Tesco, Sainsbury, Wilkinson, BP, Texaco, One Stop, Tesco Express and Somerfield stores along with letter box drops of around 10,000 homes per area.
The free classified advertising allows readers to list unwanted household items for the cost of a text message. They simply text their listing through to a dedicated number and the listing will appear in the next issue. We believe this offers a really great community service. Other launches include the Fido Card for Jan 07 which is a loyalty card for advertisers and readers”
118 Group Holdings plc now includes Advertising, Directories, Media, Mobile, Publishing and Telecoms and has further product launches planned for the immediate future.
Fido Magazine aims to be the ‘premium’ free to pick up magazine in the local area and includes a strong show business bias to ensure readership
Our mobile business has also signed distribution agreements in place with Vodafone, Orange, o2, 3 and Virgin”
Daniel Corby continued “The group is now starting to think and act like a plc ahead of the planned float and has recently made some high profile appointments including business veteran Richard Allan, the former CEO of Perry Group plc as Chairman, Hugh Craen, the founder and mastermind of Potential Finance Group plc which floated on AIM in 2002. Hugh joins the business as a non executive director, Peter Hill as Group FD, who joins from Dorma Door Controls Limited, Scott Barker as Head of Risk, previously from World Pay and Meta Charge. In addition, Ian McLachlan, the recently retired head of Trading Standards of Hertfordshire, who has become Head of Ethics for the business and will oversee the way the business manages relationships with shareholders, staff, customers and suppliers. The business is now in talks with a former Director of Yellow Pages with regards to taking a board position with 118 Group Holdings plc. Further statements will follow in due course”
Notes to editors:
118 Group Holdings plc successfully completed pre IPO fund raising exercises in October 2006 ahead of the planned AIM float and is growing ahead of forecasts. Last month the business announced the creation of 300 new jobs in Chelmsford and is recruiting rapidly. A third call centre for Chelmsford is currently at the planning stage following an offer being accepted by landlords for additional space of 17,500 square feet.
You can read more about the business at www.the118group.com
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