Gold Medal Travel appoints MIG in a move to extend digital marketing capability

Gold Medal Travel, a leading UK travel company, has recently signed a contract with the Marketing Innovation Group (MIG). This provides Gold Medal Travel with access to component parts of MIG’s unique Intelligent Marketing Hub including the integrated email delivery, data analytics and data processing facilities offered by the “IM Hub”.

[UKPRwire, Fri Jun 12 2009] The agreement sees Gold Medal Travel taking licences for MIG’s Intelligent Marketing® suite, which incorporates Customer Innovator and Customer Interrogator as well as MIG’s email platform e-Msg2.

Gold Medal Travel is a highly successful travel organisation with ambitions to establish a comprehensive single customer view encompassing both communications, transactional and customer preference data. This view will be used to drive all future online and offline marketing activity and will improve marketing ROI, sales revenues and profitability.

MIG will help progress towards the Gold Medal Travel objective by providing sophisticated data analytics and processing capability linked to segmented event driven email marketing campaigns. This will be achieved by integrating the MIG solutions with the Gold Medal back office system.

Initially, MIG will provide the IM Hub solutions as a managed service. However, after a short period of time, Gold Medal staff will manage the solutions in-house with external support provided by the MIG team at a strategic and tactical marketing level.

“We are delighted with the working partnership we’ve forged with MIG. The combination of digital marketing, technical expertise and first class service displayed by the MIG team was a major factor in the decision to work with their solutions. Everything we have seen so far demonstrates clearly that we have made the right choice and we look forward to working closely with MIG on many other digital marketing initiatives”, commented Vicky Taylor, senior e-commerce executive of Gold Medal Travel.

If you are interested in learning more about how MIG can help your company achieve its objectives, then please contact Louise Smith on 01565 653000 or louise.smith@m-i-g.com.