IKEA awards Agency.com with eCRM and in-store digital work
Agency.com has been appointed by Swedish retailer, IKEA, to handle eCRM and in-store plasma screen strategy and creative following a competitive pitch.
[UKPRwire, Wed Jun 28 2006] Targeting IKEA customers in-store and loyalty scheme members, the strategy work is already underway with creative set for a winter launch.
The plasma screens are part of the efforts intended to enhance the customers’ experience in-store, as well as generating interest in current offers and promotions.
The eCRM strategy will look at driving brand loyalty, promoting current offers, driving footfall to the store and growing the database of customers which sign up to the IKEA loyalty scheme.
Agency.com was appointed after demonstrating a strong strategic approach and eCRM creative, demonstrating a thorough understanding of the IKEA sense of humour and tone of voice and the through-the-line customer journey.
Claudia Struzzo, Deputy Marketing Manager at IKEA UK, said: “We are very pleased to start a cooperation with Agency.com. Undoubtedly their expertise in digital media will support our future digital marketing efforts and will open a new challenging chapter for IKEA’s marketing communication.”
Alex Wright, Managing Director of Agency.com commented: “We are delighted to have been appointed by IKEA. IKEA is a very progressive organisation who is not afraid to innovate with digital channels to positively affect the entire customer journey. Delivering strategy and then integrated creative through multiple devices plays to our full-service strengths. We can’t wait to get stuck in.”
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