Intel Launches Five Human Cannonballs….in Finland - Latest viral from Intel seeded online

The latest viral from Intel, launched as part of its Sponsors of Tomorrow campaign, is set to see five Intel employees literally shot into the air as the world’s leader in silicon innovation offers an alternative take on the brand.

[UKPRwire, Tue Dec 22 2009] The latest viral from Intel, launched as part of its Sponsors of Tomorrow campaign, is set to see five Intel employees literally shot into the air as the world’s leader in silicon innovation offers an alternative take on the brand.

The Cannonbell viral, conceived and designed by MRM London, is a quirky, tongue-in-cheek spoof video that shows employees from Intel Finland attempting to create the world’s largest Intel chime. To recreate the distinctive five-note Intel jingle, five Intel Finland employees – dressed in blue jumpsuits and sporting red crash helmets and neck braces – are fired from cannons into a large wind chime. Each “human cannonball” strikes a tube of the wind chime, successfully playing the notes of the Intel tune.

The Sponsors of Tomorrow campaign emphasises Intel’s latest technological innovations, demonstrating how the brand is helping to shape the future and also showing the human side of Intel. The integrated campaign is Intel’s first initiative focussing on the promotion of the Intel brand rather than a processor product. As part of this, the Cannonbell viral video forms a brand-level communication that endeavours to present the brand in a new and creative light.

Gail Hall, Marketing Director of Intel for the UK and Ireland, commented:
“With the Cannonbell viral, we want to demonstrate that as a brand Intel is “human” at its core – and as such capable at times of not taking itself too seriously. Through techniques such as viral videos, we believe we are able to connect with consumers in different one-to-one ways that help broaden perceptions of the brand, ultimately engendering greater recognition.”

In addition to creating the viral, MRM London has also designed the landing pages where viewers of the viral are directed. The Cannonbell viral video is set to be rolled out in nine other EMEA markets in the upcoming weeks. It can be viewed at www.intel.fi/cannonbells.

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About Intel and Sponsors of Tomorrow
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

About MRM London
MRM London is a top-five UK interactive agency and a top-five UK direct communications agency based in Southwark, adjacent to Tate Modern and five minutes from London Bridge and Borough Market. The agency helps brands and businesses like Intel, Vauxhall and Sky navigate the hyper-connected, technology-driven world by truly understanding people and coming up with great ideas that are relevant, useful and entertaining. MRM London is part of MRM Worldwide – a leading digital and relationship marketing agency.

Further information:
Perveen Akhtar (Intel UK PR Manager) +44 (0)17 9340 3136
Toby Hall / Brooke Paul (gth media) +44 (0)20 7153 8035
Mike Cornwell (MRM London) +44 (0)20 7153 8007