Internet Marketeers are beginning to try out vidvertising (video advertising). It has the potential to bring back everyone who's stopped watching adverts on TV and more.
[UKPRwire, Sat Jan 21 2006] Vidvertising means that people who've deserted the TV and been lost to advertising can be brought back into the fold.
It also means advertisers get to see exactly what interests their prospects and can make much more tightly focussed vidverts.
And, in theory, we should start get vidverts that we actually might think about!
Jim Symcox, MD of Acorn Service and Marketing Evangelist, said, "With the increase in Broadband speeds video streams on the Internet are becoming very much more feasible. Even more people are signing up to broadband as it becomes cheaper. That means more people browsing web sites. Simply because they can".
That means:
1) TV advertisers will do more advertising on their target market niche web sites
2) Web site owners will get more revenue. There'll be a scramble to get the most desirable web site names. Even more so than now.
3) There'll be an interim period while payment models and vidvert delivery models are tested.
It also means the agencies will be checking:
1) How web owners get paid for displaying vidverts
2) Should vidverts display immediately people land onm the site
3) Will niche targetingg work for vidverts
4) How will vidverts be served? Through centralised servers, by the web site or by each ISP
5) How will vidvert success be measured?
We all have the attention span of a gnat when browsing so how long should a vidvert be? Again testing is going to find this out
But, and this is a big but. Flash tried to do something similar but failed.
Jim Symcox said "Flash was used as a content provider and usually you had no choice but to sit and watch it unfold. Vidverts are going to be cleverer than that because we've learnt from that experience."
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