Lawyers to enhance legal business growth with LegaliMarketing

In this period of increasing competition and economic slowdown, finally there is a proponent of jargon free, end user friendly solutions for the legal community. Presenting LegaliMarketing Services, a company persistently targeted towards helping individuals and firms of legal background to increase their growth.

[UKPRwire, Mon Feb 16 2009] London-based iMarketing Advantage today announces the launch of a suite of distinctive internet marketing services for law firms and legal professionals in the UK. LegaliMarketing services will help legal professionals find a relevant, cost-effective and high-impact solution to their unique legal marketing challenges.

Elaborating on the need for LegaliMarketing services, Nitin Dhawan, Founder and CEO of iMarketing Advantage said: “Legal professionals are acutely aware of and want to address business challenges like falling revenues, rising costs, increasing competition with lead generation and business development. However, sole practitioners and small and medium-sized law firms lack the resources to address these challenges in house. Hence, we have introduced LegaliMarketing services which are designed to help law firms overcome these challenges using contemporary internet marketing techniques and technology.”

LegaliMarketing has introduced three distinct services each catering to a specific need of legal professionals: Genie, Eclat and Insight.

• Genie maximises quality lead generation through the analysis and improvement of existing client prospecting processes.
• Eclat enhances reputation and visibility by creating a prominent web presence, including search engine marketing, online press releases, blog publicity, social media marketing and analytics-based feedback to improve client experience.
• Insight measures current marketing efforts and optimises them through innovative initiatives and techniques designed by experts to suit your law firm’s requirements.

LegaliMarketing also offers a content pool to help legal professionals find out more about online legal marketing through its website: legalimarketing.co.uk.
LiM is different from other marketing service firms in its understanding of the law firms’ background. Its focused solutions therefore enhance business development through application of latest legal marketing practises.

Summing up the value of the newly launched services, Nitin Dhawan said: “With LiM services, law firms can leave their marketing worries to a trusted adviser and focus on their core competency – practising law.”


About iMarketing Advantage

iMarketing Advantage Ltd is a British specialist consultancy offering internet-based marketing solutions to the professional services sector. The company was founded in 2007, with an exclusive focus on maximising commercial success for professional services organisations through advanced marketing practices. The management at iMA has over three decades of relevant experience and has successfully built and run product-focused technology companies. iMarketing Advantage partners with its clients to understand their objectives and devises customised internet marketing solutions to maximise their returns. The company has its headquarters in London, with operational facilities in India. iMarketing Advantage plans to open a US office in the near future.