Littlewoods Direct signs exclusive contract with Clash-Media
Performance-based and fully transparent marketing campaigns will provide over 20,000 new and hot consumer leads every month
[UKPRwire, Fri May 22 2009] Clash-Media, the leading Proactive Online Lead Generation specialist, has announced a major new contract win from Littlewoods Direct, the leading catalogue retailer. Clash-Media will use its fully transparent performance-based digital marketing techniques to put in place an online campaign that will collect and manage over 20,000 new and targeted consumer leads every month. Clash-Media has been working with Littlewoods Direct for a number of months on a trial basis and this latest order was based on the return on investment of the pilot campaign.
Littlewoods Direct was one of the only online retailers to report a sales increase over the Christmas period – up from 2007 sales – and hopes to maintain that growth by putting in place new and targeted marketing strategies. The campaign will promote various consumer incentives such as interest free credit, money off deals and free delivery. More and more catalogue companies are utilising proactive and performance based digital marketing campaigns as they look to maximise sales while keeping a close eye over budgets.
"This latest account win highlights the ability of our performance-based campaigns to deliver ROI for catalogue retailers," commented Simon Wajcenberg, CEO, Clash-Media. "As well as monitoring marketing and advertising spend this year, companies are looking to cut unnecessary costs in any way possible. Our campaigns are highly performance-driven: consumers have already expressed a direct interest in receiving the catalogue so will be expecting its arrival and will be more likely to purchase products. The digital marketing campaigns that we put in place are fully transparent so clients can see where our leads come from and how they're being successful.
"As companies look to maximise their data investment we have noticed that in recent months many retail and travel companies have approached us as they look for new and cost efficient ways to distribute their brochures. With the ever increasing costs of printing, postage and delivery, a targeted distribution list will enable Littlewoods Direct to ensure the best possible return from their campaign and catalogue mailings."
Clash-Media delivers a global and fully transparent online lead generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.
About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.
Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.
Additional information is available at www.clash-media.com
Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-europe.com
