Loewy’s mission to build a world-class family of marketing agencies under the Loewy master brand has won financial backing from private equity firm VSS.
[UKPRwire, Tue Jul 31 2007] Loewy, a leading marketing, advertising and branding group (http://www.loewy.co.uk), signed a deal last week bringing in £12 million of investment support for its global growth plans.
Veronis Suhler Stevenson (VSS), a media and communications private equity firm, agreed to the investment which will enable Loewy to close two further mergers within the coming days. The mergers will take Loewy to a 350-strong team, £47million turnover and pro-forma profits of £7.5m per year.
The latest Loewy mergers will not only add to the marketing group’s design and communications capabilities, but will also mark the formation a close-knit family of world-class marketing specialists that work collectively on common projects.
Loewy has spent the last three years building a powerful branding and communications group with marketing agencies which specialise in the food, consumer goods, retail, technology, corporate and public sectors. The specialists have been brought together under the Loewy master brand with its iconic, global and brand-building heritage.
Loewy CEO, Charlie Hoult, said of the VSS investment: “Our ambition has always been to build a group that has heavyweight creative integrity as well as the scale to work with the world’s leading brands. It’s great to see that our model is getting such attention – we’re inundated with agencies keen to join us, because of the flexibility we give to specialists to stay special, while offering a platform for “Big League” collaboration. With fire-power to close more deals and bigger deals, we should see some industry-shaping announcements in the months ahead.”
With $2.8 billion under management, VSS gives Loewy the credibility and ammunition it needs to drive its ambitious growth plan forward. Loewy is actively seeking further merger opportunities.
For more information on Loewy visit: http://www.loewy.co.uk
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