In light of FC Barcelona’s success in the Champions League final, MIG are very proud to be associated with Kitbag and FC Barcelona. MIG’s patented iBrochure technology was employed to produce an online catalogue that delivers a dynamic and multi-lingual solution for the club in a completely new way.
[UKPRwire, Fri Jun 12 2009] This unique iBrochure produced by MIG is a single catalogue but appears in 3 languages, English, Spanish and Catalan depending on the user’s preference selected when opening. The catalogue itself can also be updated at will by amending the product item database that provides content for the catalogue. Please click here to visit the iBrochure.
With such specific supporter bases, football clubs are always on the lookout for new ways to drive retail, corporate and hospitality sales. MIG’s iBrochures provide the ideal platform for this. MIG’s iBrochures have also been used by Arsenal FC to produce two iBrochures for corporate and hospitality sales. The aim of these iBrochures is to mirror the paper based brochures that are available from the club for this season and to increase online awareness of the facilities available to drive sales.
The flash iBrochures incorporate revolutionary page-turn technology, moving imagery, incorporation of film and sound as well as send to friend facilities data collection capability. The real power of this Intelligent Marketing Solution can be measured through the WoW (literally ‘Who or What’) technology. This is a real-time, comprehensive reporting suite which tracks customers as they move through the iBrochure and provides a customer footprint which can inform future marketing and increase information on customer preferences.
Clients of MIG who use the iBrochure platform have switched from other competitor solutions to avoid firewalls and pop-ups associated with down-load options. Many prefer the speed and efficiency of the build and opening, as well as the reporting facilities to show the levels of consumer interest, and most importantly who those consumers are. Functions above and beyond simple conversion of an existing PDF such as MIG’s virtual shopping bag, colour and option swatches, page within page, and scrolling page within page, add significantly to the proposition and customer experience.
For more information on iBrochures, please contact Louise Smith on louise.smith@m-i-g.com or 01565 653000.
