MIG launches second broadcast email platform e-MSG2

The Marketing Innovation Group, the UK’s leading digital marketing business has recently launched a second broadcast email platform to provide added power and functionality for its clients.

[UKPRwire, Mon Jul 27 2009] One of the most experienced email businesses in the UK, with heritage in the field since 2001, has developed and updated its capability with a new addition designed to make managing and updating large lists easier and more automated than its predecessor. The new platform provides access to an extensive and updated ‘server farm’ where recent deliveries for some clients have reached 100%. The new platform will sit alongside the old and both are linked to communication solutions such as SMS and also the range of digital solutions provided by MIG including iBrochures, newsletters and surveys.

In addition, the platform interfaces with MIG’s Customer Innovator and Interrogator data integration and CRM tools to provide a full event triggered marketing solution. “This addition ensures that businesses can maintain their legacy data solutions and seamlessly ‘bolt-on’ the email system and communication data derived from it taking event marketing and CRM to a much higher level than is generally possible,” said Gerry Stockley, Solutions Director at MIG.

"We have recently had a number of client wins from other platforms, either because of the greater level of flexibility and integration or simply because we are able to manage data more effectively to maximise delivery rates consistently over 95%," he added. Phil Daniels, e-Commerce Executive of Gold Medal Travel, comments "We decided to move from Cheetah Mail to MIG’s e-MSG2 solution because as well as giving us a first class email delivery platform, MIG offered Gold Medal Travel superior data collection and data integration facilities (they are now integrating with our new CRM system). They also provide a host of value added customer services including best practice training in email development, customer journey and customer segmentation workshops, and assistance with data enrichment and customer touch point strategies. It’s a partnership approach that really works for us."

MIG advise clients on best practice, the design of email and have been retained by Nectar for over 5 years to help their email marketing and that of their coalition partners.

The e-MSG platform will continue to be used as it provides an alternative that is more appropriate for B2B mailing, bespoke solutions and building email data quality to achieve better results from the new platform.

If you require any further information on how to exploit the Intelligent Marketing® Hub or the Customer Farming® process, please contact Rob Bielby at rob@m-i-g.com or on 01565 653000.