The Marketing Innovation Group (MIG) are producing a brand new clearance iBrochure for GemsTV, the UK’s leading dedicated television home shopping retailer of coloured gemstone jewellery.
[UKPRwire, Tue Nov 20 2007] The iBrochures will incorporate page-turn technology, send to friend facilities, video and audio, and many other techniques. However, the real power of this Intelligent Marketing Solution is shown through the WoW (literally ‘Who or What’) technology. This is a real-time, comprehensive reporting suite which tracks customers as they move through the iBrochure. Further intelligence will come from combining this information with the detailed delivery rates, open rates and click-thru information from MIG’s email broadcast platform. Detailed analysis will then be undertaken using MIG’s Data Interrogator tool.
Tony Hillyer, Managing Director at Gems TV commented, “We are convinced by using these Intelligent Marketing solutions we can offer a new sales platform to help clear older stock to make way for new lines and offer our customers some great savings in time for Christmas. We look forward to analysing the success!”
Rob Bielby, Chief Executive of MIG said, “Through working in partnership with GemsTV we are able to show the power of a fully integrated digital approach. A lot of background work has been carried out for this clearance iBrochure in looking at data hygiene and analysis, and future success will be ensured by the detailed analysis possible with Data Interrogator.”
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