Mobas, the Cambridge-based communications agency, has been appointed by Datanomic, an ambitious software company focused on developing and delivering the next generation of data quality products
[UKPRwire, Mon May 01 2006] Mobas, the Cambridge-based communications agency, has been appointed by Datanomic, an ambitious software company focused on developing and delivering the next generation of data quality products.
Datanomic delivers an innovative data quality software system that has the ability to profile, audit, clean or match data of any type, from any source and has a particular focus in the Public Sector and Financial Services.
Mobas has been appointed following a two-way pitch to manage Datanomic’s 2006 advertising campaigns into key sectors including the NHS and Financial Services. The winning concept, titled ‘The Gamble’ will see a range of integrated executions running across trade press, direct mail and online, supported by PR activity. ‘The Gamble’ is a campaign highlighting the risks companies face by not accurately managing the data that inherently affects their businesses.
Commenting, Nic Mitham, Managing Director of Mobas, says: “We’re extremely excited to have won the Datanomic pitch and to be delivering the first major advertising campaign Datanomic has undertaken. The addition of Datanomic to our client base further strengthens our technology-based roster that already includes Hitachi, Bloomberg and i2. It also increases the number of Cambridge-based companies working with us on a wide range of marketing projects”.
The first tranche of advertising will be deployed in February 2006. For further information please contact Nic Mitham via email (nic.mitham @ mobas.com) or telephone (01763 261385).
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