UK print and online directory provider, Thomson Local has appointed Steve Cook as Communications Manager
[UKPRwire, Mon Nov 05 2007] Thomson Local has announced that is has appointed Steve Cook as Communications Manager. Cook joins the publisher from Norwich Union Healthcare where he was Senior Marketing Communications Manager.
Reporting to Jill Pringle, Head of Marketing, Cook is tasked with enhancing the company’s local communications, ensuring greater leverage with the marketing spend and driving consistent messaging across the brand.
Cook said: “Thomson Local is an exciting, dynamic, challenger brand, able to react quickly to new developments within the market. With our recent re-brand as The Book from Thomson Local, re-sign with Google and our Nectar partnership, both offline and online opportunities are immense. I look forward to putting my mark on all external communications, improving local messaging and building on the buzz that surrounds the company.”
Commenting on the appointment, Pringle said: “We are delighted that Steve has joined us at a time when Thomson Local is being more proactive, focussed and aggressive in its communications than ever. We are concentrating on ensuring our customers and our users are aware of our partnerships, both offline and online and showing the real return on investment that working with Thomson Local provides.”
In his spare time, Cook enjoys cycling, golf and the occasional ‘throw-from-the-oche’.
-ENDS-
NOTES TO EDITORS
About Thomson Local
Thomson Local has been operating for over 25 years and has established itself as the leading local directory publisher in the UK. Today, the directory is available both in print and online following the launch of ThomsonLocal.com in 2003.
Re-branded in 2007 as The Book from Thomson Local, 173 editions are produced and delivered free of charge to over 22 million homes and businesses throughout the UK. Each week Thomson Local directories are used by 6 million people and generate 15 million business referrals. Following the partnership formed in 2006, Thomson Local is the only classified directory that rewards people with Nectar points for calling businesses listed in the The Book.
ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, as well as being Europe’s only Google AdWords Authorised Reseller, Thomson Local’s tailor made packages help promote businesses to an online audience that makes over 275 million searches a month across its partner network, which includes MSN, Tiscali, Skype, Daily Express and UpMyStreet.
Through its Business Strata division, Thomson Local help business ‘Find, Talk to and Win’ new customers through its range of highly accurate and effective B2B data products and services for direct mail, telemarketing and opt-in email marketing campaigns. Business Strata’s range of data products and services ensure the best possible lead generation and it is widely recognised as the market leader within the industry.
In 2007 Thomson Local launched ThomsonLocalMoney.com; a website aimed at helping consumers find the best deals on a wide-range of financial products and services. ThomsonLocalMoney.com is a user-friendly, user-driven site, designed to help those hunting for the lowest prices make better informed decisions, based on their own personal circumstances, from a large panel of providers.
With its head office in Farnborough, Hampshire, Thomson Local is an Investors in People Champion, employs over 500 head office staff and a further 500 employees at 10 regional sales offices throughout the UK.
For more information:
Mark Cox
Press Relations Manager
Thomson Directories Ltd
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