Online Customer Design and Experience best practices

Knexus Digital has teamed up with Ronan Tighe of Foviance to provide best practice insights in Customer Design and Experience

[UKPRwire, Wed Jun 03 2009] Latest research shows a high correlation between good customer experience and increased customer loyalty.

20% of customers are responsible for 80% of a brands income so segmenting and rewarding brand advocates is key!

Around 90% of customers expect the service online to be better than in a regular store. However, 9 out of 10 respondents had experienced problems while conducting an online transaction during the last year (source: Harris Interactive)

Knexus Digital, the essential digital marketing resource, has teamed up with Ronan Tighe of Foviance to provide best practice insights in Customer Design and Experience, to effectively target the right consumers!

A recent UK report stated that 9 out of 10 (87%) adults who’ve conducted an online transaction in the past year have experienced problems. Of those, 55% also reported feeling disappointed, 41% angry, and 23% confused. Ultimately this damaged brand reputations.

To find out how Knexus Digital provides essential insights on Customer Experience and Design, together with other areas of the digital marketing mix, email info@knexusgroup.com

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About Knexus Digital
Knexus Digital provides innovative online tool and leading market insights to maximise marketing team’s performance and deliver digital marketing success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com