Online Marketing and Gaming Culture: Expert video at Knexus Digital

Knexus Digital, the essential digital marketing resource, has released an online video explaining how to engage and target the right audience via in-game marketing!

[UKPRwire, Fri Mar 20 2009] Knexus Digital, the essential digital marketing resource, has released an online video explaining how to engage and target the right audience via in-game marketing! With live case studies, expert insights and interactive material wrapped into less than 60 minutes, marketers can find out about in-game strategies to significantly bolster their marketing performance.

Join Knexus Digital Virtual Worlds expert, Marco Piu (from Red Moon Studios) and discover:

- How Online games form a market place
- How different types of online games (MMO, browser games, casual games, gambling/casinos) are used by marketers
- Who are you targeting: gamers’ profiles?
- What you need to know: In-game marketing strategies?
- How to target gamers properly: Sponsoring or/and Co-Branding?
- Our industry expert's insights & examples of most recent practice

Marketers looking to optimize their digital marketing performance via unlocking the world of online games can sign up for complimentary access here: http://www.knexusgroup.com/view/472/complimentary/897197

About Knexus Digital

Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

Our rich programme of 450 + latest digital marketing topics is delivered by 25 leading experts to suit the flexible needs of our customers - ranging from 10 minute expert insights online to 120 minute offline networking opportunities. Coupled with this, our powerful tools provide effective networking & collaboration, blogging and reporting capabilities.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.