Online Video Asset Catalogues: 12 Crucial Points For Marketers
Report reveals the key factors that determine if an online video catalogue will succeed
[UKPRwire, Fri Jun 29 2007] The use of digital video by corporate marketers has increased substantially over the last few years as the costs of production have fallen. This has lead many marketing departments to consider replacing legacy Digital Asset Management (DAM) system that are only capable of storing images with more advanced systems that can handle all types of media – video included.
UK based brand asset management software developer, Daydream has released a special report that describes 12 key issues that corporate marcomms managers need to be aware of before embarking on a project to deliver online video catalogues. Described are some of the potential pitfalls that can be encountered and practical advice on how to avoid them.
The 12 points covered are:
- Selecting of a system that can be shaped around the needs of the business.
- The difference between Digital Asset Management (DAM) and ECM (Enterprise Content Management) and why they are not the same.
- Why the branding of the system is essential to the credibility of a marcomms manager.
- How to provide easy access to videos without compromising copyright.
- Why it is vital to use fast-loading previews for videos.
- Why metadata for digital video needs to be handled differently to other media.
- How to avoid getting bogged down in details about video formats
- Whether to outsource or insource.
- The training that you need and why this is integral to the success of the system.
- Hosting, supporting and maintaining an online video system.
- Why it is important to work with a vendor who understands marketing departments.
- Getting it past the IS department - their concerns and how to address them.
Daydream are developers of FocusOPEN, a hosted Digital Asset Management (DAM) solution designed to enable corporate marketing departments to control their brand assets. FocusOPEN allows companies to archive and access their marketing collateral such as video, images, audio, Word documents, Excel spreadsheets, PowerPoint presentations, PDF documents, fonts, 3D models and other intellectual property.
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