UK Point of Sale, the UK’s leading supplier of promotional display products have recorded a seasonal rush on pavement signs in readiness for the New Year sales.
[UKPRwire, Tue Dec 18 2007] January sees heavy discounting and promotions, especially in the hospitality, retail and travel sectors, however it can be a month which can be fraught with highs and lows in each area.
Retailers traditionally take up to 60 per cent of their annual turnover between November and January according to the British Retail Consortium. As 2007 draws to close, sales of Christmas related goods are expected to reach £12 billion. However with the recent slump in consumer confidence and falling spending power, growth in the retail sector is likely to be driven by discounting.
Debbie Jamieson, sales and marketing director at UK Point of Sale comments: “As soon as we hit January, the restaurants and bars will be desperately trying to entice people with seasonal offers and money off promotions. Yet as this time of year people are suffering from the excesses of the festive season and pinches to the pocket. It’s all tightening of financial belts, healthy options, diets and calorie counting.
“On the other hand we see the large scale spending in the form of the ubiquitous “sofa sales” with buy now pay later offers. We’re in the depths of winter and travel agents promoting a little warmth with winter sun deals will also be cashing in. We’ve seen a great deal of interest in our pavement signs over the last few weeks, as they are ideal for the high street, as they extend traditional advertising in shop fronts.”
UK Point of Sale’s pavement signs are water-filled for extra durability. Equipped with wheels for easy movement the signs benefit from a simple aluminium front opening post frame with protective front sheet for easy changeover of promotional literature.
The robust signs form part of UK Point of Sale’s comprehensive streetwise solutions portfolio which spans poster grip and magnetic ‘A’ boards and also windmaster poster grip sign holders which have a concrete base.
Further details can be obtained by visiting www.ukpos.com or telephoning 0161 431 4400.
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