Sri Lanka’s outsourcing body appoints Buffalo Communications
~Outsourcing specialist will promote the rapidly emerging outsourcing destination~
[UKPRwire, Tue Sep 01 2009] SLASSCOM, the outsourcing industry body in Sri Lanka will work with Buffalo Communications, the outsourcing specialist communications consultancy, to attract UK interest in outsourcing to Sri Lanka. Buffalo will work with the body to deliver a comprehensive marketing communications strategy across the UK and mainland Europe helping the country aggressively target SMEs with its portfolio of outsourced IT and business process outsourcing services.
As part of the agreement Buffalo will develop interest in Sri Lanka through both traditional media relations and online B2B communications channels. In tandem, the consultancy will be developing a series of high-profile outsourcing events to help communicate the possibilities that Sri Lankan outsourcing offers to end-user companies. Within the strategy Buffalo will also be leveraging opportunities across the analyst and influencer space to highlight the country’s and local outsourcing players’ offerings.
An important part of the consultancy’s strategy will lie in communicating the country’s improved business prospects following the termination of its civil war (19th of May 2009). Buffalo will seek to communicate a picture of the existing industry, investment growth and the now increased security and continuity of the country for business dealings. The consultancy will also look to capitalise on the current vacuum of pro Sri Lankan business and outsourcing commentary.
Madu Ratnayake, General Manager of Virtusa Corporation, Sri Lanka and General Secretary of SLASSCOM, commented, “Now that the conflict is over, the real potential of the country can be developed. Contrary to what has been projected in the international media, the conflict was confined to a small area in the north of the island. Business in the rest of the country has been growing steadily. In fact the IT and business process outsourcing industry witnessed 23 percent growth just before the global recession set-in. Early movers will have a significant advantage as the country continues its unprecedented growth trajectory after throwing off the shadows of 30 years or war.”
Kerry Hallard, Managing Director of Buffalo Communications, commented: “Sri Lanka has long been seen shrouded in India’s shadow as an outsourcing destination. We relish the opportunity to change people’s perceptions of this nascent outsourcing market’s huge potential. ”
Ends
Editors’ Notes
About SLASSCOM
SLASSCOM is comprised of leading IT and BPO organisations in Sri Lanka both Sri Lankan and multinational companies that have a presence in Sri Lanka. SLASSCOM's members provide a breadth of services, to include: software development, contact centre services, e-commerce & web services and finance & accounting outsourcing and BPO.
About Buffalo Communications
Buffalo Communications is the outsourcing specialist marketing communications consultancy. Buffalo delivers integrated public relations and marketing campaigns to B2B companies operating in the outsourcing space. It has extensive experience in helping foreign companies access the UK marketing and also boasts 100 percent client satisfaction and referenceability. To appeal to those companies affected by the recession, Buffalo offers a contemporary results-focused approach to PR and is a pioneer in the use of Payment By Results.
For further information please visit www.buffalo.co.uk, call us on 020 7292 8680 or email info@buffalo.co.uk.
