A group of former top London agency executives has launched an agency, combining the planning, creative, account management and design teams from Rapier, JWT, Saatchi and Proximity.
[UKPRwire, Fri Feb 15 2008] A group of former top London agency executives has launched an agency, combining the planning, creative, account management and design teams from Rapier, JWT, Saatchi and Proximity.
Called The Agency, and headed by ex-account director Saman Mansourpour, it aims to merge the channels of brand building and direct response to focus on building brands while driving sales.
With experience across a wide range of sectors and media channels, The Agency will offer clients marketing activity including TV, press, email and direct mail as well as developing its digital team to offer online advertising, website development, search engine optimisation and database capabilities.
Mansourpour, who takes the role of client services director, comments: “The premise is simple, I want to take big agency thinking about brands and response, with the same collective experience, and offer it to companies with varied marketing budgets, by structuring the agency in an efficient and client-focused way. I have found this to be a unique proposition, not yet found in smaller agencies, which is fast becoming a key service.”
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