Startup The Agency makes it's first high profile appointment.
[UKPRwire, Fri Feb 15 2008] Following its recent launch, Bristol-based The Agency has appointed Paul Newsham as non-executive creative director.
Newsham has spent much of his ten years as a creative director in London, working for city agencies including JWT and Grey/G2. He was also executive creative director for JWT Malaysia, Grey/G2 Russia and creative director at Lowe Lintas, Publicis and BBDO Taiwan.
Newsham said: “It is exciting to be working with a direct response team that understands the science behind brand building, and their fragility.”
Client services director, Saman Mansourpour, added: “Paul's experience and history is a tremendous asset to us, and we were committed to securing him as part of our team.”
Mansourpour told The Drum that The Agency had acquired Newsham's services after beating off competition from a London-based firm.
Newsham had most recently been working as a consultant creative director to TBWA Amsterdam.
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