Utarget steps up European growth with France and Italy offices
Ad network follows launch in Germany with two new European offices Andreas Wolfes appointed as managing director of German division
[UKPRwire, Thu Sep 20 2007] Online advertising network Utarget continues to build its position in the rapidly growing online ad market with the opening today of new offices in France and Italy.
Frida Kvant has joined as sales manager of the French office in Paris having previously held the position of customer service manager at Hewlett Packard.
Massimo Vimini will take the role of sales manager of the Italian office in Milan. Massimo most recently managed the development of online advertising in Surf & Shop SAGL in Switzerland.
“Utarget has experienced an enthusiastic response from European advertisers to our combination of high impact ad formats, wide network reach and precise targeting capabilities” comments Phil Cooper, Utarget CEO. “The opening of offices France and Italy is an important step in our European expansion plans. We intend to build on this and the success of our German office, with the planned addition of a division in the Netherlands later this year.”
Utarget has also appointed Andreas Wolfes as managing director of its German division. Andreas was most recently sales director at newtintion, the German new media tech company and will head up the expansion of the thriving Hamburg office.
“Utarget’s success in Germany has laid the foundations for its current expansion into France and Italy” says Andreas. “With increasing interest in pan-European campaigns from major brands and rapid growth within local European markets, it’s an exciting time to be in the industry and I’m looking forward to leading such a talented team as the company expands.”
…/ends
Notes to Editors:
• Utarget (Germany) is exhibiting at the OMD show in Dusseldorf Sept 25 and 26th where it will launch its subsite format and network to complement its successful contextual product and network
• Utarget is exhibiting at the Italian IAB Expo November 7th and 8th 2007 and at adtech France in April 08
About Utarget Ltd
Founded in 2000, Utarget Ltd is a major UK online advertising and publishing company. It comprises Utarget Networks, one of the UK’s leading online advertising networks* and the market leader in online video advertising; and Utarget Media, a major publisher of websites in key consumer sectors.
In 2007 Utarget Ltd received investment from Foresight Partners, a leading media venture capital fund.
Utarget Networks
Utarget is a leading UK online advertising network*. It offers a unique combination of high impact advertising formats, volume audience reach and precision targeting. Its success is based on delivering consistently high performing online advertising campaigns for major brands and direct response clients.
Utarget’s fully managed network covers more than 630 top-tier UK sites reaching over 20 million users and a wide range of socio-demographic groups. Utarget specialises in online video advertising and, in June 2006, launched UtargetTV, the UK’s first online video advertising network which is now delivering more than nine million video adverts a month. Utarget Networks has an established German office and has now expanded into the French and Italian markets.
Utarget Networks has delivered campaigns for FT.com, Dell, Dixons, BUPA, Carphone Warehouse, BA, Norwich Union, AOL and Royal Mail through major agencies such as Diffiniti, Initiative, Harvest, Mediavest, Quantum, Carat, Zed and Agency.com.
Utarget Media
Utarget Media develops and manages a select group of high-quality consumer websites which offer a range of premium targeted online advertising opportunities. Its portfolio currently consists of 50connect.com, the most popular UK website for the over-50s market; TravelConnect, FinanceDaily, KeeptheDoctorAway, Urban Planet and Justoverseas.co.uk.
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