Digital marketing agency secures paid search account for London’s official visitor organisation site
[UKPRwire, Tue Jul 14 2009] iCrossing’s role will be to market and promote London as a tourist destination for domestic leisure visitors using its award-winning paid search capabilities. Visit London promotes the UK capital internationally, throughout the UK and to Londoners, targeting leisure and business visitors. Visit London works in partnership with the Mayor of London, the London Development Agency, London Councils and the tourism industry.
As part of the strategy, iCrossing will use itsproprietary paid-search campaign management tool, Merchantize™, to track performance, analyse customer journeys and perform testing to identify the most relevant combinations of keywords, ad copy and landing pages for consumers in all different stages of the purchase cycle.
Tom Jones, head of paid search, at iCrossing said: “We are looking forward to using paid search to make the most of Visit London’s online offer at www.visitlondon.com, working with the Visit London brand and the wide range of content on the site to target and engage with users as effectively as possible.”
Martine Ainsworth-Wells, marketing director for Visit London, added: “We know how important maximising our digital presence is in achieving our key aim of promoting London as the world’s most exciting city. iCrossing has the technical ability and sector expertise to run our search strategy effectively and as an integral part of our overall approach.”
~ENDS~
For more information:
Parys Communications
020 8875 7960
About iCrossing
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programmes that engage consumers and drive ROI.
iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.
Find out more at www.icrossing.co.uk or contact us on +44 (0)1273 827 700 or results@icrossing.co.uk
