Leading digital marketing agency provides guide to starting a corporate blog
[UKPRwire, Fri May 15 2009] Digital marketing agency iCrossing has released an eBook entitled ‘How to Start Blogging: A Guide for Business Bloggers’. The eBook, written by Head of Social Media Antony Mayfield, follows on from previous eBooks by the social media expert which include ‘Brands in Networks’ and ‘What is Social Media?’.
The eBook features an informative list of tips for budding business bloggers writing a corporate blog. These ‘must-do’s’ include ‘Don’t blog in anger’ and are vital for any business exploring and developing its digital presence.
Other highlights include links to useful websites and tools to support blogging, blog etiquette and how to moderate your blog.
Antony Mayfield says ‘Blogging is an instant, integral and effective way for a business to engage in online conversations and expand its web presence. However, if you start blogging before you know the do’s and don’ts, the potential for reputational damage is significant. Blogs have a style, etiquette and approach all of their own and you need to really understand these dynamics before launching yourself into the blogosphere.”
-ends-
For more information:
Patrick Herridge
Parys Communications
020 8875 7960
About iCrossing
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programs that engage consumers and drive ROI.
iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.
Find out more at www.icrossing.co.uk or contact us on +44 (0)1273 827 700 or results@icrossing.co.uk
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