Autoworld welcomes Swedish revival in Chesterfield
30 years ago, ABBA were flying high in the charts and Chesterfield had its own premium Swedish car dealer at Brimington Road. Three decades on, and Autoworld of Chesterfield is preparing to welcome the coveted Volvo franchise back to Chesterfield on 24 August.
[UKPRwire, Thu Aug 13 2009] 30 years ago, ABBA were flying high in the charts and Chesterfield had its own premium Swedish car dealer at Brimington Road. Three decades on, and Autoworld of Chesterfield is preparing to welcome the coveted Volvo franchise back to Chesterfield on 24 August. The Volvo showroom will resume the position that it occupied when Hinchcliffes owned the site back in the 70s.
The acquisition of the Volvo franchise marks an exciting progression for the family-owned and run Autoworld motor village in Chesterfield. (The regional Volvo franchise has recently become available from Stratstone in Derby, who are currently streamlining their operations.) With a number of great new launches planned for the year ahead, Autoworld are excited to be able to use their expertise and successful track record in motor sales and marketing to take the Volvo franchise forward to the next level.
Steve Lane, dealer principle for Volvo at Autoworld, is preparing his team for the arrival of Volvo. Steve said: “We are delighted to have acquired the Volvo franchise for a number of reasons; Volvo is leading the way in a number of important areas including eco motoring and road safety. The Volvo S40, for example, with its stop /start technology, won the What Car? Green Car of the Year for 2009. Autoworld has already become a leading authority in highlighting the benefits of greener motoring through its Litre Beaters range, and the addition of Volvo’s eco vehicles means we will have arguably the widest choice of green motoring options available in the region.”
As a premium brand, Volvo marks an important step in Autoworld’s progression. With Alfa Romeo and Volvo now in its stable, Autoworld can genuinely claim to service the more prestige end of the market as well as the smaller car market it has become synonymous with.
Steve said: “Becoming the area’s Volvo dealer is another step in to the premium market for us, and Volvo still has strong brand synergy with Autoworld’s other franchises - as ‘low on emissions and high on style ‘ is one of Volvo’s mission statements. Taking on board the Volvo dealership also extends our customer reach, as we are now serving customers across Derbyshire and South Yorkshire.”
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Visit www.autoworld-uk.com for more information on offers and promotions available at Autoworld and up to date information on launch activity at the Volvo dealer.
ENDS
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