Bentley Motors drives ahead with ARTVPS 3D technology
ARTVPS announces new customer agreement with Bentley Motors
[UKPRwire, Tue Apr 04 2006] Prestige car manufacturer, Bentley Motors, is the latest customer to purchase 3D rendering technology from ARTVPS, an industry leader in advanced rendering technology and 3D visualization expertise.
Famous for designing and manufacturing luxury cars, Bentley Motors has purchased RenderDrive® hardware for use in its styling studio. Bentley realised the potential for using ARTVPS’ photorealistic visualisation technology to help develop and promote its brand after seeing promotional images produced by Saddington and Baynes, a leading digital post-production studio. The images featured a computer generated Bentley Continental GT produced using ARTVPS ray tracing technology and Bentley’s original engineering data.
As the only 3D rendering hardware technology of its type, ARTVPS RenderDrive® provides a dedicated and powerful platform that will enable Bentley to create photorealistic images of design ideas and concepts throughout the styling process.
Luis Santos, project design manager at Bentley said, “Producing photographic quality images from 3D data is a powerful design tool that is equally important in design and styling departments as in marketing and sales. To enable us to continue developing cars true to the Bentley marque, it is important for us to recognise technologies that will take us to new levels of design capability.”
Brian Tyler, CEO at ARTVPS, said, “We are very pleased that the Bentley Motors styling team will be using RenderDrive as part of their toolkit to visualise design ideas. Using high dynamic range (HDR) images, original 3D data and ray tracing technology, to locate virtual car designs in real world locations adds, a new level of realism to the design process and beyond. We hope this is the start of a long term relationship with ARTVPS and our ray tracing technology”
Designed to maximise ray tracing performance, RenderDrive® offers a powerful, flexible and reliable rendering environment that can be used independently or operated as a dedicated render farm. Thanks to the TCP/IP Fast Ethernet network interface, the hardware can be accessed by multiple users within the enterprise to offer maximum resource utilisation.
RenderDrive® 64-bit technology can address 3D model sizes of 30-million polygons or more and so easily handles automotive engineering data. Final images can be generated with resolutions up to 16,000 pixels, suitable for a variety of display devices or printing options.
For further information, please contact the ARTVPS press office: Kim Bithel / Natalie Yates Ware Anthony Rust, tel: 01223 566212 / 07917 116983 or email: kim.bithel@war.uk.com / natalie.yates@war.uk.com
About ARTVPS
ARTVPS leads the way in the development of photorealistic visualisation systems that generate truly realistic images. Specialising in the development of 3D rendering technology, the company developed the first and only processor designed exclusively to accelerate ray tracing of 3D data. By providing customers with the highest image quality and the fastest rendering speeds available, ART VPS offers businesses real competitive advantage. As such it is already the first choice for visualising 3D data in the automotive, architecture, product design and entertainment industries. The significant cost benefits and time savings are now also being realised by thought leaders in photography and post production where ART VPS is revolutionising practices in marketing imagery.
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