Prime Card now available in over 16,000 stores across the UK
IDT Finance today announced that its Prime Card is now available for instant issue in 16,000 stores across the United Kingdom.
[UKPRwire, Tue Feb 19 2008] IDT Finance today announced that its Prime Card is now available for instant issue in 16,000 stores across the United Kingdom. Available in Total Garages, Rippleglen shops, Martin McColl’s Newsagents and at thousands of local convenience stores, the Prime Card is one of the most widely available over-the-counter prepaid cards on the UK market.
The prepaid card market is growing at a phenomenal rate with MasterCard® predicting prepaid card spending in the UK and Europe to reach US$164bn by 2010. Despite the influx of prepaid card providers entering the market place, IDT Finance has experienced strong growth since its launch in October 2006 and the daily card transactions have more than doubled since IDT introduced the upgraded reloadable card in October 2007.
Prime Card was the first instant issue prepaid MasterCard®, available over-the-counter nationwide giving it an edge over other players on the prepaid market. The card can also be purchased online.
“The Prime Card has gone from strength to strength since it was introduced into the UK market in 2006. Our unique distribution network, that includes both over-the-counter and online, has allowed us to effectively cater for all our target audiences, including the unbanked and migrant communities,” said Jamie King, Director, IDT Finance.
Initially developed to give the migrant and unbanked markets access to instant plastic, the Prime Card is not linked to the customer’s existing banking or financial data. This feature has made it an ideal card for online shopping, giving users peace of mind against identity theft and online fraud in relation to existing bank accounts. Additional uses include as a gift card or for parents to give to their children as an alternative to pocket money.
IDT Finance has one of the most comprehensive range of prepaid MasterCard® offerings on the UK market. The Prime Card range includes disposable and reloadable cards, and the option to have a second card on the same account.
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About IDT and Prime Card
IDT Finance is part of IDT Europe, and is a wholly owned subsidiary of IDT Corporation. IDT Europe is headquartered in London with offices in 18 European countries. IDT Europe concentrates its expertise in prepaid cards, wholesale carrier services, payment products and prepaid mobile.
Prime Card has broad appeal for consumers:
Gives the benefits of plastic to the unbanked and migrant communities
Versatile gift card, accepted everywhere that you see the MasterCard® acceptance mark, and safer than giving cash
A safe and secure way for parents to give their children pocket money
The second card provides an affordable and secure way to share money with friends and family at home or overseas
Reduced risk of identity theft as card is disposable
The Prime Card is currently available for sale to adults over 18, but there are no age restrictions on use. The Prime card can be loaded on purchase with a value between £10 and £150 in-store (or between £10 and £500 online). There is a £3 fee on the purchase of any card. The Prime card can be upgraded to a reloadable card for £1.95 (subject to the application to upgrade being accepted), allowing customers to have a maximum balance of up to £5000 on a card at any one time. A second card can be purchased for an additional £5 fee. Transaction and usage fees apply.
For further information contact:
For further information, please contact:
Kerry Hallard / Nicola Craft
Buffalo Communications
Tel: +44 (0) 207 292 8680
Email: idt@buffalo.co.uk
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