118 trades appoints Flying Saucer to develop new media campaign
Daniel Corby CEO 118trades has appointed Flying Saucer to develop a new media campaign for national roll out
[UKPRwire, Mon Dec 04 2006] Daniel Corby, CEO 118 trades has appointed Flying Saucer Marketing to develop a new media campaign aimed at promoting tradespeople across the UK in a national marketing campaign to be used in the Independent newspaper
Speaking about the announcement, Daniel Corby said “118 trades now lists around 750,000 business listings across the UK and the new marketing campaign will appear every week across the UK in the Independent newspaper. This paper has around 1,000,000 readers on a weekly basis and will the exposure for our brand will be immense. 118trades has worked with flying saucer marketing for 15 months now and expects the new campaign to be live for Mid December”
Daniel Corby continued “If successful, the campaign will be rolled out across other daily titles, including The Sun, The Express, The Mirror, The People, The Star and The News of the World, all titles that 118trades has previously advertised in”
118 Group Holdings plc now includes Advertising, Directories, Media, Mobile, Publishing and Telecoms and has further product launches planned for the immediate future.
Daniel Corby continued “The group is now starting to think and act like a plc ahead of the planned float and has recently made some high profile appointments including business veteran Richard Allan, the former CEO of Perry Group plc as Chairman, Hugh Craen, the founder and mastermind of Potential Finance Group plc which floated on AIM in 2002. Hugh joins the business as a non executive director, Peter Hill as Group FD, who joins from Dorma Door Controls Limited, Scott Barker as Head of Risk, previously from World Pay and Meta Charge. In addition, Ian McLachlan, the recently retired head of Trading Standards of Hertfordshire, who has become Head of Ethics for the business and will oversee the way the business manages relationships with shareholders, staff, customers and suppliers”
Notes to editors:
118 Group Holdings plc successfully completed pre IPO fund raising exercises in October 2006 ahead of the planned AIM float and is growing ahead of forecasts. Last month the business announced the creation of 300 new jobs in Chelmsford and is recruiting rapidly. A third call centre for Chelmsford is currently at the planning stage following an offer being accepted by landlords for additional space of 17,500 square feet.
You can read more about the business at www.the118group.com
