A series of panel discussion forums on financial promotions for senior executives in financial services has been announced by Clearconcepts. The forums will be held in London, Manchester and Edinburgh at the end of October.
[UKPRwire, Mon Oct 01 2007] A series of panel discussion forums on financial promotions for senior executives in financial services has been announced by Clearconcepts. The forums will be held in London, Manchester and Edinburgh at the end of October.
Attendees will have the opportunity to pose questions to a panel of industry experts that will share experiences and offer views on successful financial promotions under principles-based regulation. The sessions will debate a series of critical issues and encourage participation from delegates.
The agenda includes the following topics:
• Working within a principles-based regime
• Creating an audit trail: evidencing to the FSA
• Cross-border promotions and the impact of MiFID
• Risk warnings and past performance claims in marketing material
• Capturing feedback and MI on promotions
• Monitoring the effectiveness of promotions
• Appropriate communications for target groups.: average customer vs. lowest common denominator
Richard Walbach from Clearconcepts, said,
"Industry focus on financial promotions has peaked in recent months due to the FSA's emphasis on principles-based regulation. In an uncertain environment, there is significant value in exchanging ideas and benchmarking with other firms."
NOTES FOR EDITORS
Meetings will take place at the following dates and locations:
• London – 30th October, 2007
• Manchester - 31st October, 2007
• Edinburgh - 1st November, 2007
Clearconcepts is an independent communications house focused on the financial services sector. It specialises in market research, events planning and public relations.
For more information on this series of Financial promotions contact Rachel Webber - rachel.webber@clearconcepts.co.uk 020 7405 0065.
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