Home Improvement Companies Urged to Prepare for Early Easter
Home improvement companies need to step up their marketing efforts to avoid being caught out by this year’s early Easter, according to the Recently Moved marketing service.
[UKPRwire, Sun Feb 10 2008] Easter traditionally beckons the start of the Spring home improvement season, but this year Easter Sunday falls unusually early, on March 23rd.
It is feared that many home improvement suppliers, retailers and trades will be caught out by this year’s early Easter, and miss out on reaching potential consumers until after they have made their all-important buying decisions.
Businesses which could be affected include home improvement retailers, garden centres, builders merchants, and DIY stores, as well as home improvement suppliers such as double glazing, loft conversions, landscaping, decorators and builders.
The warnings come from Recently Moved, a business to business marketing service which provides home improvement companies with leads of recent home movers in their local area.
These valuable and fully screened leads enable home improvement businesses to effectively target the 12.2% of the UK population who move house every year. Plus home movers have been shown to spend six times more on home related products and services than consumers who have not moved house.
Steve Sellwood of Selectabase, the leading independent direct marketing company behind Recently Moved, fears that home improvement companies may miss out on the start of an important trading season.
He says that “home improvement retailers and suppliers need to make extra sure that they are reaching potential consumers before their competitors, and in good time for the Easter holiday.”
“Low cost marketing tools like Recently Moved can help them reach one of the most valuable parts of their market, recent home movers, who may also be new to the area and might not even know about local suppliers” he adds.
Recently Moved gathers details of all the latest moves across the country and categorises them by postcode. The data is then available for companies to purchase each month through a subscription to the service.
More information about Recently Moved is available from http://www.selectabase.co.uk/recentlymoved or by phoning 01304 382211.
Next year Easter Sunday falls on the later date of 12th April.
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