Marketing Donut advocates thank you notes for prompt payment, and other ideas to wow customers

14 ideas to help small businesses wow customers revealed on Marketing Donut.

[UKPRwire, Thu Aug 20 2009] Ever sent a thank you note to a customer who paid on time? Give it a go and you’ll be amazed by the results says Derek Williams of the WOW! Awards, in a new article on SME marketing website Marketing Donut.

Embracing the power of saying thank you is one of 14 suggestions Williams has to help small business owners and managers dazzle customers with exceptional customer service.

His other ideas include simple things like engaging with customer’s personal interests and taking gifts to meetings. “Over the years I have won huge amounts of business from taking cakes to meetings,” says Williams.

Williams’ more serious suggestions include treating complaints as a nugget of gold and offering a guarantee. “Make your guarantee truly outrageous. The greater your commitment to your customer the more likely they are to try buying from you.”

Marketing Donut is a free, specialist resource for SMEs. Backed by Google and Royal Mail, it’s packed with comprehensive, easy-to-follow advice and resources to help small business owners and managers address all aspects of small business sales and marketing.

The Marketing Donut is at www.marketingdonut.co.uk

Further information:
>> The Marketing Donut is at www.marketingdonut.co.uk
>> Contact Mick Dickinson, BHP Information Solutions, tel: 0117 904 2224 or info@marketingdonut.co.uk