‘Destination Growth 07’ launch of interactive business development tool proves a hit with East of En

Cambridge-based The Assessment Network, The Investors In People (IiP) Centre for the East of England, has developed an innovative marketing tool. The product was launched on 6th November at EEDA’s ‘Destination Growth 07’ at the Imperial War Museum, Duxford, in Cambridgeshire.

[UKPRwire, Wed Nov 07 2007] Cambridge-based The Assessment Network, The Investors In People (IiP) Centre for the East of England, has developed an innovative marketing tool. The product was launched on 6th November at EEDA’s ‘Destination Growth 07’ at the Imperial War Museum, Duxford, in Cambridgeshire.

The tool was issued free of charge to delegates at the conference and Elaine Johnson, managing director of The Assessment Network explained how the new product can help businesses. “Through a series of customer ‘video’ stories, our marketing tool shows examples of how IiP helps organisations improve their business performance and profitability through strategic planning, developing their people and effective management. It also links to ‘Investors in People Interactive’ the new online tool from IiP UK, which gives employers a bespoke ‘roadmap’ for business improvement. For the first time organisations can work interactively online with the business improvement methods that are central to the Investors in People Standard.”

‘Investors in People Interactive’ provides a way for companies of all sizes to plan their people needs in context with their business goals. By moving through a simple set of questions and scenarios, employers can build an in-depth picture of how their organisation compares to good practice. They also get a summary report, which pinpoints areas for improvement and helps the organisation deliver on their business goals.

Destination Growth 07 has become the East of England’s flagship business event and is set to attract up to 500 leaders from the region’s fastest growing small to medium sized enterprises. Speakers include Jerry Greenfield, Founder of ‘Ben and Jerry’s Ice Cream’, Jacqueline Gold, chief executive of ‘Ann Summer’ and Dr Edward De Bono, widely regarded as the world’s leading authority on creative thinking.

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Editor’s notes
Investors in People Week 2007 marks the end of the organisation’s 15th anniversary celebrations.
This years’ Investors in People Week is taking place between 5th-9th November 2007. The theme is leadership and management and the tagline is ‘Inspiring People, Leading Business’.


For more information about The Assessment Network or Investors in People Standard Tel 01480 479222

For media information contact Val Jefferys, Ultimedia Public Relations
Tel: 01767 601470 E-mail: val@ultimediapr.co.uk

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