ARTVPS HELP TAYLOR JAMES KEEP IT ‘REAL’

Rendering technology from ARTVPS – a leader in 3D visualisation - is helping one of the UK’s leading creative retouching agencies to enter the world of CGI and provide a photorealistic 3D imagery service to its customers.

[UKPRwire, Tue Dec 05 2006] Rendering technology from ARTVPS – a leader in 3D visualisation - is helping one of the UK’s leading creative retouching agencies to enter the world of CGI and provide a photorealistic 3D imagery service to its customers.

Taylor James, specialists in hi-end photographic retouching, has launched REALWorld Rendering, a new CGI division of its business that offers extra creative flexibility and freedom to advertising agencies and photographers.

REALWorld Rendering integrates the latest HDR (High Dynamic Range) imaging techniques and ARTVPS’ RenderDrive® technology with the company’s main discipline of hi-end photographic-retouching.

As the only 3D rendering hardware technology of its type, ARTVPS’ RenderDrive® provides a dedicated and powerful platform for the creation of photorealistic images and was the only ‘real’ solution for Taylor James’s newest division.

Glen Taylor, Managing Director at Taylor James said, 'Our company's aim has always been to produce creative and stunning, but more importantly totally convincing rendered images. RenderDrive has enabled us to produce images to a very high resolution allowing us to enhance our levels of realism even further.'

Continuing, Taylor said, 'CGI provides endless possibilities but needs a tight control to ensure the best results. Our "REALWorld rendering™" workflow combines the very latest Photographic, CGI and Retouching techniques to deliver truly stunning imagery. Renderdrive is integral to this unique workflow and because its dedicated hardware we can process massive amounts of data with confidence that the drives will deliver.'

Brian Tyler, CEO of ARTVPS said, “RenderDrive® gives creative agencies like Taylor James the opportunity to enhance their offering to clients. Our technology is opening up new horizons for this industry, plus many others including product design and marketing. We are delighted it is being used to such great effect and is enabling Taylor James to create high quality rendered images that combine CGI with traditional photographic methods.

RenderDrive® is part of a range of hardware rendering solutions from ARTVPS that also includes RenderServer, a dedicated mental ray platform, a flexible, scalable solution for faster rendering with 64-bit mental ray.

About ARTVPS

ARTVPS leads the way in the development of photorealistic visualisation systems that generate truly realistic images. Specialising in the development of 3D rendering technology, the company developed the first and only processor designed exclusively to accelerate ray tracing of 3D data. By providing customers with the highest image quality and the fastest rendering speeds available, ART VPS offers businesses real competitive advantage. As such it is already the first choice for visualising 3D data in the automotive, architecture, product design and entertainment industries. The significant cost benefits and time savings are now also being realised by thought leaders in photography and post production where ART VPS is revolutionising practices in marketing imagery.